MINNEAPOLIS // PRNewswire // -- Great Clips, the world's largest hair salon brand, is teaming up with EA SPORTS™ (Nasdaq: ERTS) and PlayStation® to bring you the Ultimate Gaming Makeover this summer.
During the month of July, customers can go to www.greatclips.com for a chance to win the EA SPORTS "Ultimate Gaming Makeover." Prizes include a 52" HDTV, a Sony Home Theater System, PlayStation®3 systems, a suite of EA SPORTS games, PSP® (PlayStation®Portable) systems, an XZipit Video Game Rocker and more! Great Clips will feature EA SPORTS and PlayStation in more than 2,800 salon locations across the United States and Canada via in-salon signage. With 5 million customers expected to walk through the Great Clips doors during July, the word will easily spread about this exciting sweepstakes.
In addition to the chance to win the Ultimate Gaming Makeover, customers will receive $5 off their next EA SPORTS game at www.eastore.com with every haircut. This price-off offer will also be highlighted on the EA SPORTS and PlayStation web pages – and includes free shipping of the games!
"We are very excited to partner with two of the top brands in the gaming industry. This avenue is new to Great Clips and we are proud to say that we are the first in our industry to be able to enter this world of gamers," said Terri Miller, vice president of marketing for Great Clips, Inc.
"Partnering with a terrific brand like Great Clips will allow EA SPORTS to continue to ignite the emotion of sports with a broader audience in a unique way," said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS.
EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.
SOURCE Great Clips, Inc.