Canadian Burrito Chain Franchise Sets Sights on 'Mucho' Middle East Growth

Mucho Burrito Set to Open First Restaurant in Muscat, Oman; Launches Expansion Initiative with Signing of Master Franchisee Agreement

July 22, 2010 // Franchising.com // Mississauga, Ontario CANADA – As the Middle East's food service industry continues to attract more international names from the fast casual restaurant sector, one Canadian chain is bringing a new wave of flavor intensity, gourmet Mexican options and freshly made ingredients to the region.

Mucho Burrito, which opens its first location in the Middle East later this year in Oman, recently entered into a Master Franchisee Agreement with The Double Crown Group and plans to have six restaurants up and running in the next 10 years, said Mark Cunningham, Executive Vice President of International Operations and Business Development for Mucho Burrito.

Cunningham said the company's first restaurant will be located in the Muscat Grand Mall, a new upcoming mall in the Sultanate of Oman which, upon completion, will be the biggest mall in the country.

"The region's strong economic growth and increasing population presents a tremendous growth opportunity for us as we begin to expand our brand outside of North America," Cunningham said. "We feel that Mexican is under-represented in the fast casual portion of the business and look forward to feeding the local appetites with freshly made and authentic ingredients not seen before in the region."

Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.

"We are proud to be partnering with Mucho Burrito as the brand expands its global presence," said Aadham Bin Tariq Bin Taimur Al-Said, Chairman of The Double Crown Group, widely known in the region for specializing in various operational arenas and representing some of the top brand names around the globe. "The concept is the first of its kind in the region and we're excited about our role in growing the brand's presence."

Located on the southeast coast of the Arabian Peninsula bordering the United Arab Emirates and Kingdom of Saudi Arabia, The Sultanate Oman is the springboard for Mucho Burrito's international expansion.

"Oman is just the beginning," Cunningham added. "We plan to increase our presence in the Middle East, as well as across Eastern and Western Europe, China and India."

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to nearly 30 restaurants throughout Canada.

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