Haagen-Dazs Franchise Is Shaking Things Up for Company's 50th Birthday Celebration

Classic Shakes come with the chance of a lifetime this summer

July 26, 2010 // Franchising.com // MINNEAPOLIS, Minn.– In honor of the company's 50th Birthday Celebration, participating Häagen-Dazs Shop locations are hosting the first ever Classic Shakes Scratch to Win promotion. Classic Shakes are available in the company's three original flavors of vanilla, chocolate and coffee. Each Classic Shake purchase comes with a Scratch to Win game piece that is guaranteed to bring a smile to any ice cream lover's face, according to Julie Fleigle, Brand Manager of Häagen-Dazs Shoppe Company. Every card is a winner, with prizes ranging from free scoops of Häagen-Dazs ice cream to a Grand Prize of free Classic Shakes for a year.

"This summer, we're celebrating where it all began. Our three original flavors (chocolate, coffee and vanilla) provide customers with a taste of the long standing Häagen-Dazs tradition. It reinforces why our products have stood the test of time and why 50 years later, we're still enjoying them," said Fleigle. "The new twist on these classics is that each one comes with a Scratch to Win game piece that really is just that – every card is a winner!" The Scratch to Win promotion runs through September 6, 2010 and is valid only at participating Häagen-Dazs Shop locations (while supplies last).

"In the 50 years since Reuben Mattus, the company's founder, created the first super premium ice cream brand in Brooklyn Heights, NY, the company has become synonymous with delicious ice cream for discerning customers around the globe," said Fleigle. "We now have 32 flavors to choose from, ranging from the exotic, to the unusual, to the familiar – like our Classic Shakes."

"The Scratch to Win promotion is a fun way to give back to our customers who have helped make us the successful ice cream brand we are today," said Dawn Uremovich, President of the Häagen-Dazs Shoppe Company, Inc. "In addition, we hope the promotion will prompt new customers to step inside our Shops for an exceptional, one of a kind ice cream experience."

About Häagen-Dazs Shoppe Company

Founded in 1976, Häagen-Dazs Shoppe Company, Inc. is the U.S. franchisor of all-natural, super-premium ice cream shops across the United States with more than 250 locations. Passionate about providing the highest quality ingredients with superior customer service, Häagen-Dazs prides itself on offering top quality frozen desserts in environments for all ages to enjoy.

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