Menchie's Franchise Is Awarded 1st Place In Restaurant Business Magazine's 'future 50' List With A 748 Percent Growth In Sales

July 27, 2010 // Franchising.com // Encino, CA – Menchie's, the nation's leading retailer of self-serve frozen yogurt, today announced that it has been awarded 1st place in Restaurant Business Magazine's 'Future 50' list, ranking the fastest-growing franchises in the food industry. Menchie's achieved the highest growth, with a whopping 748 percent increase in sales from 2008 to 2009.

"We feel privileged that we achieved this milestone, as this further validates that Menchie's is not only the leader in the frozen yogurt category, but also a major player in the food industry," said Amit Kleinberger, CEO of Menchie's Group, Inc. "Customers recognize that Menchie's is more than just tasty frozen yogurt, and offers memorable experiences for the entire family. At Menchie's, everyone leaves happy."

Menchie's success comes from helping customers create memories in an environment that is warm and welcoming, and from its family-friendly atmosphere. The interactive store experience, relaxing indoor and outdoor seating areas, enjoyable music, and vibrant décor create the ideal place for families to gather every day. To make the experience a little sweeter, Menchie's frequently provides free stickers and balloons to children at the store.

Menchie's customers help themselves to an unlimited mix of yogurt and toppings in a unique self-serve environment with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its private label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association in the U.S.

Menchie's has 42 stores open in eleven states, with an additional 45 stores currently in development, and is set to total more than 100 locations throughout the U.S. by the end of the year. Menchie's recently began international development in Canada and Japan, and also plans to operate stores in Mexico, Australia and Dubai in early 2011.

ABOUT MENCHIE'S

Menchie's mission statement is to ensure that "everyone leaves happy." Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends can gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. Menchie's has more than 40 locations open domestically, and an additional 45 currently in development, and is poised to total more than 100 locations by the end of the year. Menchie's has also begun international expansion and has plans to have stores operating in Canada, Japan, Mexico, Dubai and Australia in early 2011.

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