July 30, 2010 // Franchising.com // ASHEVILLE, N.C. – Volvo Rents is getting in on the iPhone App craze. The worldwide provider of small-to-medium sized construction equipment is taking the construction equipment industry to a new level of ease and accessibility with its new iPhone Application.
"As the pace of business continues to accelerate, the ability for organizations to mobilize the workforce has become critical for success," said Nick Mavrick, Vice President of Marketing for Volvo Rents. "The launch of our iPhone application is an exciting development for Volvo Rents, as we upgrade the way we connect with the world."
According to Patrick Farley, who managed the development project for the application, the app is designed to provide easily accessible information to Volvo Rents' franchisees, approved vendors, customers and salespeople. By clicking on the app, customers can access important rental equipment information including equipment make, model number and specification information hard-coded within the application. In addition, the app allows franchise owners to login and access data straight out of their Rental Management System, while eliminating the need for Volvo Rents employees in the field to carry a laptop, data card or pile of product brochures.
"Our goal was to remove the barriers between Volvo Rents employees and the real-time data they require," Farley said. "With this new technology, we have achieved our goal, while substantially reducing costs for all parties involved."
A range of other features include a GPS Store Finder which allows iPhone users to find their five closest Volvo Rents stores using GPS technology, as well as downloadable equipment brochures and an integrated RSS Feed that highlights relevant industry news.
"There's an iPhone Application for pretty much anything these days. From checking the weather to playing games, getting deals on food and drink to checking your flight status," Mavrick added. "Now, the construction industry lives in the palm of your hand."
The free application is available for download in Apple's "iTunes App Store".
Volvo Construction Equipment Rents (Volvo Rents) is a franchisor and wholly-owned subsidiary of Volvo Construction Equipment (Volvo CE), a major international company developing, manufacturing, and marketing equipment for the construction and related industries. Its products, leaders in many world markets, include a comprehensive range of wheel loaders, hydraulic excavators, articulated haulers, motor graders, soil and asphalt compactors, pavers, milling machines, compact wheel loaders and excavators, and skid steer and backhoe loaders. Volvo CE is part of the Volvo Group. The Volvo Group is one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is one of the world's leading producers of heavy-diesel engines (9-18 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 90,208 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2009 amounted to 30.6 BUSD. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on NASDAQ OMX Nordic Exchange Stockholm and are traded OTC in the US.