August 02, 2010 // Franchising.com // Omaha, Neb. – Complete Nutrition, a fast-growing franchise that's simplifying the nutritional supplement shopping experience, announced it has hired Paul Jarrett as Director of Marketing to spearhead brand awareness as the franchise nears its 100th store milestone.
Jarrett, with an extensive background in retail marketing and brand development, most recently led a project for the Nebraska Book Company to bring hundreds of college bookstores under one national brand. He is no stranger to the Omaha-based nutrition franchise, having started his career with an advertising agency that provided marketing support for Complete Nutrition in its infancy.
"Complete Nutrition is a dynamic and rapid growing franchise that has already built tremendous brand momentum," Jarrett said. "Now, I'm prepared to take the company to the next level with marketing strategies for new and existing franchisees that will take our brand to the top of the nutrition retail industry."
Jarrett's responsibilities at Complete Nutrition include planning, developing, implementing and tracking the brand's marketing strategy, communications and public relations, both internally and externally.
"Paul brings us a wealth of experience in marketing that will help Complete Nutrition cement its foothold in the segment," said Ryan Zink, President of Complete Nutrition. "His leadership skills, combined with his previous experience in brand management, add significant value to both our corporate team and to our franchisees."
Jarrett, who also served as an account executive at both BBDO, a worldwide advertising agency, and Renegade Marketing Group, has earned national awards for his work with such well known brands as Nike, Lowe's, Embassy Suites, Panasonic, Berkley Fishing and Kobalt Tools. He also served on the American Advertising Federation of Lincoln's executive board for three years and has won accolades from the American Advertising Federation, American Marketing Association and numerous other professional groups.
Complete Nutrition is a network of high quality nutritional supplement retail stores whose mission is to create a safe and effective weight management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping families maintain their health and wellness goals by offering exclusive supplements at affordable prices. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the health and fitness supplement retail industry.