T.G.I. Friday's(R) Franchise Names pohmedia as Media Agency of Record

T.G.I. Friday's(R) Franchise Names pohmedia as Media Agency of Record

CARROLLTON, Texas and SUNRISE, Fla. // PRNewswire // -- T.G.I. Friday's today announced it has named pohmedia as Media Agency of Record for its national advertising account, effective immediately. pohmedia will handle media strategy for the company and will partner with Horizon Media Inc. on most of the media buying. Publicis and Digitas will continue as creative agencies for the brand.

"Having worked with the pohmedia team in the past I am excited to bring them on board to help the T.G.I. Friday's brand," said Trey Hall, senior vice president and chief marketing officer for T.G.I. Friday's. "I believe that their nimble, media neutral approach and forward thinking attitude will help T.G.I. Friday's make the most of our advertising investment in today's fast moving and ever changing media environment."

"We are extremely pleased to be working with T.G.I. Friday's and their top notch creative partners," said Jim Poh, president of pohmedia. "We look forward to making many positive contributions to their collective efforts."

About pohmedia:

Founded by Jim Poh, the former Media Director at Crispin Porter + Bogusky, pohmedia is a media strategy and planning agency that understands the importance of creative ideas as well as the need to invest wisely. pohmedia helps creative ideas and brands grow by finding the most cost effective ways of connecting them with consumers. pohmedia partners with creative agencies and, when needed, powerful media buying companies to help brands get the best out of both to produce the greatest return on advertising investment.

About Horizon Media

Founded in 1989 and headquartered in New York City, Horizon Media, Inc. is the largest independent media services company in the U.S. The company's mission is to create the most meaningful brand connections within the lives of people everywhere. The company's holistic approach to brand marketing and development has resulted in billings of $2.5 billion and has helped establish it as one of the fastest growing media agencies in the industry.

Horizon maintains a full-service office in Los Angeles, as well as offices in San Diego, and Amsterdam, Netherlands. The company is a founding member of Columbus Media International, a multi-national partnership of independent media agencies.

About T.G.I. Friday's:

Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of August 2010, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 61 countries.

T.G.I. Friday's offers great food, innovative drinks and a unique experience filled with flair and a Thank God It's Friday's™ attitude. Friday's authentic, engaging atmosphere makes it the perfect place to escape, socialize and connect with people while getting a rejuvenating second wind. Members of Give Me More Stripes®, Friday's guest recognition program, receive free stuff and special perks year-round. As the original casual dining restaurant, T.G.I. Friday's has a rich food and beverage heritage which includes being credited with popularizing Happy Hour, Long Island Iced Tea and Loaded Potato Skins. T.G.I. Friday's is also famous for its flair bartenders, approximately 7000 of whom compete annually for the title of T.G.I. Friday's World Bartender Champion.

SOURCE T.G.I. Friday's



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.