CARROLLTON, Texas and SUNRISE, Fla. // PRNewswire // -- T.G.I. Friday's today announced it has named pohmedia as Media Agency of Record for its national advertising account, effective immediately. pohmedia will handle media strategy for the company and will partner with Horizon Media Inc. on most of the media buying. Publicis and Digitas will continue as creative agencies for the brand.
"Having worked with the pohmedia team in the past I am excited to bring them on board to help the T.G.I. Friday's brand," said Trey Hall, senior vice president and chief marketing officer for T.G.I. Friday's. "I believe that their nimble, media neutral approach and forward thinking attitude will help T.G.I. Friday's make the most of our advertising investment in today's fast moving and ever changing media environment."
"We are extremely pleased to be working with T.G.I. Friday's and their top notch creative partners," said Jim Poh, president of pohmedia. "We look forward to making many positive contributions to their collective efforts."
Founded by Jim Poh, the former Media Director at Crispin Porter + Bogusky, pohmedia is a media strategy and planning agency that understands the importance of creative ideas as well as the need to invest wisely. pohmedia helps creative ideas and brands grow by finding the most cost effective ways of connecting them with consumers. pohmedia partners with creative agencies and, when needed, powerful media buying companies to help brands get the best out of both to produce the greatest return on advertising investment.
Founded in 1989 and headquartered in New York City, Horizon Media, Inc. is the largest independent media services company in the U.S. The company's mission is to create the most meaningful brand connections within the lives of people everywhere. The company's holistic approach to brand marketing and development has resulted in billings of $2.5 billion and has helped establish it as one of the fastest growing media agencies in the industry.
Horizon maintains a full-service office in Los Angeles, as well as offices in San Diego, and Amsterdam, Netherlands. The company is a founding member of Columbus Media International, a multi-national partnership of independent media agencies.
Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of August 2010, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 61 countries.
T.G.I. Friday's offers great food, innovative drinks and a unique experience filled with flair and a Thank God It's Friday's™ attitude. Friday's authentic, engaging atmosphere makes it the perfect place to escape, socialize and connect with people while getting a rejuvenating second wind. Members of Give Me More Stripes®, Friday's guest recognition program, receive free stuff and special perks year-round. As the original casual dining restaurant, T.G.I. Friday's has a rich food and beverage heritage which includes being credited with popularizing Happy Hour, Long Island Iced Tea and Loaded Potato Skins. T.G.I. Friday's is also famous for its flair bartenders, approximately 7000 of whom compete annually for the title of T.G.I. Friday's World Bartender Champion.
SOURCE T.G.I. Friday's