August 03, 2010 // Franchising.com // WEST ALLIS, Wis. - If you're planning to try Cousins Subs' new Deep-Fried Cheese Steak on a Stick at this year's Wisconsin State Fair (and really, who isn't?) don't be so quick to toss the stick. Ten lucky tasters will find special sticks in their treats - and win a year's worth of free Cousins Subs as a result.
"The humble stick is the true hero of State Fair food, and we wanted to do something special to celebrate and honor this often-overlooked item," said Larry Weissman, vice president of marketing for Cousins Subs. "We know Fairgoers will think they've hit the jackpot as soon as they bite into the savory, deep-fried deliciousness that is the Cousins Subs Deep-Fried Cheese Steak on a Stick - but if they're really lucky, there's another prize in store."
This is the first year Cousins Subs will offer Deep-Fried Cheese Steak on a Stick, which features a tasty bread dough stuffed with steak, sautéed onions and cheese, then deep fried and served piping hot with a tangy, special-recipe dipping sauce. One-prize winning stick - marked "WINNER!" - will be distributed each of the 10 days of State Fair, entitling the recipient to free subs for a year at any Cousins Subs store in the country.
"The stick you'd normally just throw away could be the ticket to eating great for the whole year," Weissman said. "We're looking forward to a great Fair, with a tasty new treat and a fun way to celebrate summer - and the modest and unassuming stick - in Wisconsin."
While Cousins Subs has multiple locations at State Fair Park, the deep-fried treats will be available only at the permanent Cousins store at the Cousins Subs Amphitheater. The cost is $3 for one Deep-Fried Cheese Steak on a Stick and $5.50 for two.
Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients.