World Franchising Network selects El Pollo Loco as Top Franchise for Hispanics for 2010
August 03, 2010 // Franchising.com // COSTA MESA, Calif. - The World Franchising Network (WFN) has compiled its annual list of the Top 26 Franchises for Hispanics and El Pollo Loco, the nation's flame-grilled chicken leader, has made the list for the first time.
The results were published in the July issue of PODER Magazine, the successor to Hispanic Enterprise. A copy of the 6-page article can be found here.
The WFN developed the list based on a rigorous analysis of several factors, including historical performance, brand identification, franchisee satisfaction, training, on-going support and financial stability. Another important determinant is the percentage of existing franchises that are Hispanic-owned, as well as the number of Hispanics in the franchisor's top levels of management.
"We are thrilled to be included on this prestigious list of top franchises for Hispanics," said El Pollo Loco CEO Steve Carley. "As the economy turns around, more people are turning to franchising. El Pollo Loco is a brand with authentic Mexican roots that appeals to a broad audience looking for fresh, flavorful food. No one else does what El Pollo Loco does with its citrus-marinated chicken and carne asada grilled to perfection over open flames by experienced Grill Masters and then cut to order and served hot off the grill."
The Top Franchises for Hispanics list was initially compiled by the National Minority Franchising Initiative (NMFI), a program launched by World Franchising Network (WFN) in 2000 to level the playing field and meet the needs of a largely under-represented market. The WFN, which manages the www.MinorityFranchising.com website, the Minority Franchise Guide publication and franchise-related events throughout the country, represents an effective and cost-efficient tool for franchisors to increase minority representation within their systems.
ABOUT EL POLLO LOCO
El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California, offers a wide variety of fresh Mexican entrees featuring its signature citrus-marinated, flame-grilled chicken and Carne Asada style Sirloin steak (Pollo BowlÒ entrees, salads, tacos, quesadillas, and more) in addition to individual and family meals featuring its famous chicken served with a wide variety of sides, warm tortillas and fresh salsas. The company currently operates over 400 restaurants in 13 states: California, Arizona, Nevada, Texas, Colorado, Oregon, Utah, Georgia, Illinois, Missouri, Virginia, Connecticut and New Jersey.