August 06, 2010 // Franchising.com // Dallas, Texas – Gold's Gym, the world's leading authority on health and fitness, today announced that Wendy McMullen has joined the company as its National Corporate Sales Director. In her new role, McMullen will be responsible for generating new national corporate wellness accounts on behalf of the brand. She will be working directly with Gold's Gym International, the Gold's Gym Franchisee Association and the National Franchise Council to grow and evolve the national corporate wellness program.
McMullen has held numerous sales leadership positions with high-profile companies including Hyatt and Omni Hotels. She has a proven track record for success.
"Wendy brings a wealth of national sales experience and will play a critical role in turning our national corporate wellness program into a powerhouse that will generate revenue for both franchise and corporate-owned Gold's Gym locations," said Jim Snow, president, Gold's Gym International. "The national corporate wellness arena represents an enormous opportunity for the Gold's Gym brand and we are thrilled to have her join the team to help us grow to the next level."
Mike Epstein, president of the Gold's Gym Franchisee Association, strongly supports the hiring of McMullen, expressing that it will help the well-known brand compete at the highest level in the corporate sales arena.
"Wendy is extremely talented and has already begun speaking with some major potential clients on our behalf," said Epstein. "With her on board, we're confident that the Gold's Gym national corporate wellness program will become the premier force in the industry. We look forward to working with Wendy and Gold's Gym International to make that happen."
The Gold's Gym Corporate Membership Program was formed to establish partnerships with businesses across the country to answer the call for a comprehensive, cost-effective employee wellness program. Designed by top fitness professionals, the Gold's Gym program can be customized to meet the needs of companies and their employees to maximize health care benefits and cost savings.
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.