Encore! Ben & Jerry's Franchise and Bonnaroo Host Surprise Concerts Around the Nation

Secret Shows by Bonnaroo Artists to be held at Select Ben & Jerry's Scoop Shops

SOUTH BURLINGTON, Vt. --(BUSINESS WIRE)-- Ben & Jerry's has teamed up with the musical forces of Bonnaroo yet again, bringing you an encore performance. Literally. If you've tried Bonnaroo Buzz, the newest addition to the flavor line-up in Ben & Jerry's Scoop Shops, you've tasted just how sweet combining ice cream with music can be. This double-scoop encore is going to be even better because they're bringing the 'roo to you.

Ben & Jerry's is proud to announce (drum roll please…) a string of top secret, surprise performances from the musical stars of Bonnaroo! Starting this week, select Ben & Jerry's Scoop Shops nationwide will be hosting free, surprise concerts from the bands that lit up the Bonnaroo stage. These secret shows will be announced only a few days ahead of time and will be held in select scoop shops all around the country.

On August 11th, the first surprise show will be hosted by the Ben & Jerry's L.A. Scoop Shop located at Promenade in the Howard Hughes Center, 6081 Center Drive in L.A. The free acoustic concert by Tokyo Police Club, who rocked one of the many stages at the Bonnaroo Music & Arts Festival in TN earlier this summer, will be held at the Howard Hughes Center at 6:30 P.M.

"Talk about Buzz!" said Scoop Shop owner Julyus Chandra who will host Tokyo Police Club to launch the nationwide Bonnaroo Buzz concert series. The band is in the middle of a sold out, four show tour in California. "From Phish Food to Cherry Garcia, we're used to doing cool things with music at B&J's, but this free concert is bringing sweet to a whole new level," added Chandra.

For more free music, stop by any participating scoop shop and buy any menu item with Bonnaroo Buzz ice cream in it to get your hands on a free download card. The cards will be available at the end of August and have tunes from Bonnaroo Music & Arts Festival artists like, My Morning Jacket, Brett Dennen, John Butler Trio, Drive-By Truckers, Galactic, The Moondoggies, and more.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2009 totaled over $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

About Bonnaroo

Bonnaroo was conceived in 2002 and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has also featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, Nine Inch Nails, Merle Haggard, The Dave Matthews Band, James Brown, The White Stripes, The Dead, Regina Spektor, Bon Iver, Snoop Dogg, David Byrne, Widespread Panic, Death Cab For Cutie, Al Green, Elvis Costello, Amadou and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among so many others.

The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today's best comedians working today. From Chris Rock, Lewis Black, Flight of the Concords, David Cross and Fred Armisen to Jimmy Fallon, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Zach Galifianakis, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.



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