HENDERSON, Nev. // PRNewswire-FirstCall // -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that its franchisee, Galena Frozen Yogurt Company, has finalized lease negotiations for its third U-SWIRL self-serve frozen yogurt cafe to be opened in Reno, the fourth most populous city in Nevada.
Galena, which owns and operates a U-SWIRL cafe on the south side of Reno, is currently on schedule to open its second self-serve frozen yogurt cafe in the North McCarran Crossing shopping plaza on or before October 1, 2010. Its third franchise U-SWIRL location will be in the new Coit Plaza, a 28.8 acre planned retail complex on McCarran Boulevard in Reno's northwestern region, right next door to the Super Wal-Mart. Currently under construction, the new retail complex will serve a rapidly growing population of residential homeowners and apartment dwellers, including many college students attending the University of Nevada, as well as developing commercial business districts to the east and south of the site. Galena estimates that the Coit Plaza U-SWIRL cafe will be opened and ready to welcome the public in January 2011.
"The U-SWIRL self-serve concept and business model has definitely proven to be right on the mark," stated Frank Fisher, CEO and Managing Principal of Galena. "Since opening in October of 2009, our first U-SWIRL cafe has fast grown to be Reno's most popular frozen treat destination, as noted in our local press; and is now consistently beating our monthly sales goals. Therefore, it should be no surprise that we are very anxious to get our next two cafes built and opened as soon as practical, and underway on scouting for our fourth site."
Hank Cartwright, Chairman and CEO of Healthy Fast Food, added, "We are thrilled by the success that Galena is enjoying with our U-SWIRL concept in 'the biggest little city in the world', as evidenced by the fact that their southside cafe is currently one of the best performing U-SWIRL locations in our growing national franchise system. Frank and his team have clearly embraced the compelling business-building opportunity that U-SWIRL offers and the importance of delivering their guests the optimal U-SWIRL experience."
With the opening of Galena's two newest locations, it will bring the total number of Company-owned and franchised U-SWIRL's in operation to ten – seven in the Vegas valley and three in Reno. Moreover, Healthy Fast Food has signed franchise and area development agreements to open up to 27 additional U-SWIRL self-serve frozen yogurt cafes in Phoenix, Arizona; Tucson, Arizona; Monmouth County, New Jersey; and Boise, Idaho over the next three to five years.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes.
SOURCE Healthy Fast Food, Inc.