Hotel Indigo Franchise Expands in New York with New Hotel on Long Island's East End

Fourth Hotel Indigo opens in New York state to deliver a boutique guest experience with big-brand benefits

August 12, 2010 // Franchising.com // ATLANTA - Hotel Indigo, IHG's (InterContinental Hotels Group) upscale boutique brand, today announces the opening of Hotel Indigo East End in Riverhead, New York. Conveniently situated near the Hamptons and vineyards of Eastern Long Island, the 100-room conversion property is located on eight private acres and is close to dining, entertainment and shopping venues.

Owned and operated by Jaral East End Hotel Corp, the two-story property preserves the architecture of the original 1970s building. Morris Nathanson Design created a sophisticated, residential feel with contemporary accents and oversized furnishings for comfort and lushness. The overall color palette is neutralized with pops of warm oranges, sea powder and indigo blues, greens and gold. Oversized graphics highlighting Wine Country and the beach bring the surroundings inside. The finishes, materials and fabrics have an organic, natural texture, and the wood is inspired by beach driftwood.

The hotel includes Bistro 72 that features locally grown, organic ingredients and regional wines, along with a fitness center, business center and two meeting rooms totaling 8,000 square feet. The property also features signature Hotel Indigo standards including inviting guestrooms with oversized beds and hard-surface flooring for a fresh, residential feel, spa-inspired showers with Aveda products, and free wired or wireless high-speed internet access.

Hotel Indigo is IHG's newest hotel brand and offers guests a unique hotel experience with the design and service associated with boutique hotels along with the peace of mind and consistency from staying with the world's largest hotel group. With the addition of this hotel, there are 37 hotels open worldwide and more than 60 hotel under development, either in the pipeline or in final negotiation. Hotel Indigo East End is the third property to open in the Americas this year, following Nashville Downtown and San Antonio at the Alamo.

"Hotel Indigo is committed to creating and delivering a refreshing and inviting guest experience that is truly reflective of the local neighborhood," said Mary Dogan, Director, Brand Delivery, Hotel Indigo, the Americas, IHG. "Large photographic murals of the nearby shoreline and wine caskets from the vineyards are featured in public spaces and guestrooms as a way to bring the local neighborhood to life within the hotel."

Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same. Brand standards don't dictate the number or size or rooms, making it ideally suited to conversion properties or independent boutique hotels. Conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.

"Hotel Indigo delivers a winning formula for our guests because we are able to offer the best of both worlds - the individuality and unique design you get at a boutique hotel with the reassurance and benefits of booking with a big hotel group like IHG," said Robert Salvatico, Senior Vice President of Operations, Jaral East End Hotel Corp. "Located on eight private acres on Long Island's East End, it is poised to deliver a locally inspired hotel experience in a casual yet sophisticated environment that combines the beaches, vineyards and recreation,"

Hotel Indigo participates in IHG's guest loyalty program, Priority Club® Rewards. With 48 million members worldwide, Priority Club Rewards is the industry's first and largest guest loyalty program. Guests can enroll for free by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,400 hotels worldwide.

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,500 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 52 million members worldwide.

IHG has over 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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