August 17, 2010 // Franchising.com // MILWAUKEE, Wis.- The best bovine bellow in Wisconsin belongs to a Burlington boy. Austin Siok, 10, took Grand Champion honors Wednesday at Cousins Subs Moo-la-palooza, the World Famous Mooing Contest at the Wisconsin State Fair.
Siok's realistic-sounding moo earned him $1,000, the coveted cow print jacket, the golden cowbell trophy, free Cousins Subs for a year and the title of best moo-er (of the human variety) in the Dairy State. The Dyer Elementary School fifth-grader beat out nearly 80 other moo-ers for the title, winning the competition in an eleventh-hour "moo-off" with three other Moo-la-palooza contestants.
"Austin's moo was most definitely something to 'be herd,'" said Larry Weissman, vice president of marketing for Cousins Subs. "He really churned up the crowd, and once we heard his moo, we knew we'd found our 2010 Moo-la-palooza Grand Champion."
Moo-la-palooza was the final stop on the 2010 Moo Tour, in which Moo Master Sean Cundy and the Cousins Subs Moo Team visited Appleton, Madison, Green Bay, Jefferson, Fond du Lac, West Bend and Racine in search of the state's top moo talent. Siok qualified for the event by earning a special cowbell at the Tour's stop at the Racine County Fair.
Cousins Subs donated $20 per Moo-la-palooza moo to the Wisconsin 4-H Youth Foundation, for a total of $1,500. Since Moo-la-palooza began in 2003, Cousins has donated more than $15,000 to local and state 4H organizations.
"Moo-la-palooza is a great way for people to test their skills against the crème de la crème of Wisconsin moo-ers while celebrating Wisconsin's dairy industry and supporting a worthy organization," Weissman said. "It was a great day at the Fair, and we congratulate Austin on his udderly great moo."
Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients.