Menchie's Crosses The Pacific And Signs Master Franchise Agreement In Japan

Fastest-Growing Self-Serve Frozen Yogurt Chain Announces Entry into Japanese Market with 100 Locations Expected in the Next Four Years

August 17, 2010 // Franchising.com // Encino, CA – Menchie's, the nation's fastest-growing retailer of self-serve frozen yogurt, today announced that it has signed a master franchise agreement in Japan, and expects to open its first store in the next few months, and 100 locations in Japan in the next four years. This continues the significant international expansion for Menchie's, having announced last month its entrance into the Canadian market. Menchie's currently has stores in 12 U.S. states, and intends to continue both national and international expansion.

"We are extremely excited to be entering the Japanese market, as we feel that the local residents will embrace Menchie's unparalleled store experience," said Amit Kleinberger, CEO of Menchie's Group, Inc. "As the global demand for self-serve frozen yogurt rises, Menchie's expects to be the world leader by virtue of our unique self-serve design, our variety of frozen yogurt flavors and toppings, and our family-friendly atmosphere."

Announcing this master franchise agreement comes one month after Menchie's was awarded 1st place in Restaurant Business Magazine's 'Future 50' list, which ranked the fastest-growing franchises in the food industry. Menchie's achieved the highest growth, with a whopping 748 percent increase in sales from 2008 to 2009.

Menchie's customers help themselves to an unlimited mix of yogurt and toppings in a unique self-serve environment with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its private label.

ABOUT MENCHIE'S

Menchie's mission statement is "we make you smile". Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends get together. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, which ranks the fastest-growing franchises in the restaurant industry. Menchie's has more than 40 locations open domestically, with an additional 48 currently in development, and is poised to total more than 100 locations by the end of the year. Menchie's has also begun international expansion and has plans to operate stores in Canada, Japan, Mexico and Australia in early 2011.

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