The Burger King Franchise Takes a Bite out of the Big Apple With Flagship WHOPPER(R) Bar in Times Square

Exclusive New York Pizza Burger Coming to WHOPPER(R) Bar New York City in Early September

MIAMI (BUSINESS WIRE) -- Burger King Corporation (NYSE: BKC), home of the iconic WHOPPER(R) sandwich, is in a New York state of mind with the opening of its flagship WHOPPER(R) Bar location in Times Square. The new WHOPPER(R) Bar, located at 561 Fashion Ave. (between 40th and 41st Streets), is open for business 24 hours a day, seven days a week, and boasts innovative versions of America's Favorite Burger*, the WHOPPER(R) sandwich.

The company's complementary restaurant concept provides guests with a premium restaurant experience and delivers the HAVE IT YOUR WAY(R) brand promise with a customizable menu. The WHOPPER(R) Bar also serves as an "innovation lab" for the BURGER KING(R) brand by showcasing new, creative products alongside the most recognized BURGER KING(R) menu favorites. This newest location will pay homage to famous New York fare when it begins serving the first-of-its-kind NY Pizza Burger in early September. Made for sharing and served in slices, this new burger will boast the best of both pizza and burger ingredients: four flame-broiled WHOPPER(R) patties topped with pizza-lovers' favorites, such as pepperoni and mozzarella cheese, all on a 9 ½-inch sesame seed bun.

"This award-winning restaurant concept epitomizes the HAVE IT YOUR WAY(R) experience and focuses on bringing America's Favorite Burger* to our guests in an even more personalized way," said John Schaufelberger, BKC's senior vice president, global product marketing and innovation. "Leading our 'Bar Favorites' menu with the NY Pizza Burger not only pays homage to our newest location, but demonstrates the type of menu offerings our guests can expect as we continue to showcase new concepts and uncover fan favorites."

Burgers and More for All Tastes and Lifestyles

WHOPPER(R) Bar New York City offers a menu dedicated to delivering America's Favorite Burger*, the WHOPPER(R) sandwich, with a twist. After restaurant guests select their sandwich, expert "WHOPPER(R)-istas" can further customize the burgers to order. Guests can choose from an array of more than 20 premium toppings, including favorites such as A.1.(R) Thick & Hearty steak sauce, pepper bacon, guacamole, crispy onions and more.

And for those who prefer lighter fare, the HAVE IT YOUR WAY(R) brand promise gives customers the opportunity to try anything - from "holding the mayo" to enjoying a grilled chicken filet on a bun made with whole grains.

The WHOPPER(R) Bar New York City menu also includes premium items, such as:

  • The Meat Beast WHOPPER(R) sandwich, available for the first time at WHOPPER(R) Bar New York City, features a flame-broiled WHOPPER(R) patty, bacon, pepperoni, mayo, lettuce, tomato, onions, American cheese and ketchup on a sesame seed bun;
  • The Bourbon WHOPPER(R) sandwich, which is topped with onion rings and a bourbon-flavored sauce;
  • The Pepper Bacon Steakhouse XT(TM) burger smothered with pepper bacon and melted cheddar cheese;
  • The BK BLACK & BLEU STEAKHOUSE XT(TM) burger, named for the bold taste of blue cheese and blackened Cajun sauce;
  • The California WHOPPER(R) sandwich, is topped with guacamole, crispy bacon and Swiss cheese;
  • The TENDERGRILL(R) Chicken Sandwich, which is now served on a toasted ciabatta bun made with whole grains, boasting the same juicy, flame-grilled chicken filet, crisp lettuce and fresh tomato that guests love, while the new bun provides less calories, fat and sodium.

Award-Winning Restaurant Concept

Similar to other locations, WHOPPER(R) Bar New York City is a complementary restaurant concept for the BURGER KING(R) brand and features a crisp, modern, bar-like look and feel that leverages the WHOPPER(R) sandwich's flame-broiling as inspiration. "What started as a concept based on our iconic WHOPPER(R) sandwich has become a design model that leverages our brand's strengths and delivers a memorable dining experience for our guests. With only a few locations in the world, WHOPPER(R) Bar was recently honored with Chain Store Age magazine's Retail Store of the Year Award," Schaufelberger added.

Building the BURGER KING(R) Brand

As a contemporary, specialized restaurant concept, the WHOPPER(R) Bar exemplifies Burger King Corp.'s dedication to growing its brand and creating new menu items and restaurant experiences. The WHOPPER(R) Bar provides new and exciting avenues of development for the BK(R) brand. In addition to this latest flagship outpost in New York City, potential future development will include U.S. cities with high-profile venues like sports arenas, airports and other tourist destinations.

Including WHOPPER(R) Bar New York City, there are eight WHOPPER(R) Bar restaurants open worldwide. The world's first WHOPPER(R) Bar opened its doors in March 2009 at Universal CityWalk(R) at Universal Orlando(R) Resort in Florida, followed soon after by the opening of others in Singapore, Venezuela, Spain, Memphis and Miami's South Beach.

Forward-Looking Statements

Certain statements made in this press release that reflect management's expectations regarding future events are forward-looking in nature, including statements regarding the Company's expectations regarding the WHOPPER(R) Bar supporting our development strategy and the Company's ability to open WHOPPER(R) Bar restaurants in high profile locations that serve as tourist destinations. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results to differ materially from those expressed or implied by these forward-looking statements, including those risk factors set forth in our annual and quarterly reports filed with the Securities and Exchange Commission and the following: (i) our ability to successfully implement our WHOPPER(R) Bar development strategy; and (ii) our ability to compete in an intensely competitive industry.

Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.

ABOUT BURGER KING CORPORATION

The BURGER KING(R) system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades.

* Based on preference.

SOURCE: Burger King Corporation

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