</p><h2>Hundreds of Business Owners Tuned in to a Virtual Training Session and Learned How to Drive More Business with Local Search from a WSI Digital Marketing Expert</h2><p> Toronto, Canada --(PR.com)-- Hundreds of business owners and marketing professionals around the world joined WSI, the world's #1 digital marketing franchise, for an online training session this week to expand their knowledge on local search marketing strategies. The webinar, which was hosted by Thomas W. Petty, a WSI Consultant and Search Marketing Expert based in California, USA, was aimed at offering business owners easy-to-implement tactics for local search optimization. Some of the topics discussed include: the use of business mapping applications, leveraging online business databases, how to get listed online without a website and mobile local search strategies.
Thomas Petty, WSI Consultant and webinar presenter, says, "Small businesses are the lifeblood of countries all over the world. For the business owner, it has never been more important to be found in their local town, city or region by people who are already looking for them. Over 60% of us prefer to do business with a local company in our own neighborhood. This includes all kinds of 'wallet-ready' businesses, such as auto repair shops, electricians, hair salons, attorneys, restaurants and so on. The search engines are a rich source of free leads to a smart business owner's front door, and they provide many free or inexpensive ways to get ahead of your competition on the next block. In this presentation, I discussed several opportunities that are available today for businesses to expand their local market reach."
Thomas has been a WSI Internet Marketing Consultant, operating in the San Francisco Bay Area, since 2005. As an expert in the use of search engines as a marketing tool, he is sought-after as a speaker on many search engine marketing topics. He also teaches hands-on workshops to business owners who want to learn how to get their own businesses listed high in the search engines. He is only one of about 2500 HFI Certified Usability Analysts™ in the world.
Ron McArthur, President of WSI, says, "One of WSI's core values is providing leading edge education to business owners on the value of digital marketing and how to leverage today's new media tools and technologies to boost their bottom line. Through our ongoing learning opportunities, including hands-on workshops, Internet marketing summits and our monthly webinar series, we strive to facilitate knowledge expansion among the small and medium sized business community. We have a vast network of Internet marketing and social media experts around the globe who regularly share their expertise with businesses through many platforms, including our monthly webinars."
Established in 2009, WSI's monthly webinar series is a program that gives global business owners a channel to increase their knowledge on various topics related to digital marketing. Digital marketing experts from within the WSI network are featured in the webinars, and each month WSI releases a whitepaper on that particular webinar topic. To learn more about local search engine optimization, please download a complimentary whitepaper from http://getwsipowered.com/localsearch. </p><h2>About WSI – we simplify the Internet:</h2><p> WSI is the world's #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.