Aloft Franchise Opens First Hotel in Oklahoma

Aloft Tulsa Delivers Style at a Steal to Savvy Travelers

WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announces the debut of its Aloft brand in Oklahoma with the opening of Aloft Tulsa. Owned by Anish Hotels Group and managed by LodgeWorks, L.P., this brand-new destination sensation features 136 spacious, open rooms, a tech-forward sensibility and a vibrant, social atmosphere.

Aloft Tulsa is ideally located in south Tulsa, home to the city's best shops, restaurants, entertainment and commerce. The stylish, new hotel is just a few blocks from the 71st Street shopping and dining district, Woodland Hills Mall, historic downtown Tulsa, Oral Roberts University and the concerts and sporting events at BOK Center. Also nearby are Hard Rock Casino, River Spirit Casino and Tulsa's scenic RiverWalk. Offering more than 1,000 square feet of state-of-the-art meeting space, Aloft Tulsa is convenient to the offices of Cox Communications, Metlife Insurance and Hilti Corporation. Guests will enjoy fast and free hotel-wide WiFi and complimentary shuttle service within five miles of the hotel. Aloft Tulsa boasts atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and w xyzSM bar.

"Aloft Hotels introduces a dynamic mix of urban style and social interplay to south Tulsa, the city's top destination for dining and entertainment," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "With its bold design and forward-thinking technology, Aloft caters to savvy travelers who expect their lodging to reflect their constantly evolving lifestyle."

"We are delighted to partner with Starwood to introduce Aloft to Tulsa, an ideal choice for the expansion of this stylish new brand, which now boasts more than 40 global destinations," said Tony Isaac, President of LodgeWorks, L.P. "Aloft Tulsa caters to sophisticated travelers as well as area professionals with its eclectic and electric experience, lively re:mixsm lounge and w xyzsmbar."

About Aloft Hotels

Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - all at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. Building on its tech-savvy DNA, the brand recently pioneered the industry's first "keyless entry" automatic check-in program at Aloft Lexington in Massachusetts. With 40 hotels open in the 18 months since Aloft first arrived on the scene and 10 more opening in 2010, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

Aloft Hotels, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

About Anish Hotels Group

Founded in 2008 by Andy Patel, Anish Hotels Group is a hotel management and development company based in northeastern Oklahoma with hotels in Tulsa and the surrounding area. AHG owns and operates premium brand hotel properties that are franchised by Starwood, Marriot, Hilton Worldwide and LQ Management, LLC. AHG strives in its daily operation to consistently exceed the expectations of its stakeholders, guests and employees.

About LodgeWorks

LodgeWorks, L.P., is a privately held hotel development and management company in the midst of an exciting portfolio expansion. Based in the American heartland, the LodgeWorks(R) team has a rich history as hospitality brand innovators with industry-leading guest satisfaction, sophisticated development acumen and an experienced team that has successfully collaborated for more than 20 years. Among recent developments, the company has announced AVIA(R), a new boutique hotel collection with sophisticated, locally-inspired designs and an imaginative service culture crafted to bring authentic moments of discovery to discerning travelers. LodgeWorks is also introducing comfortable luxury to the upscale suite category with the innovative refresh of Hotel Sierrasm (previously branded Sierra Suites(R) Hotel). The new brand celebrates contemporary design and unexpected touches of luxury. LodgeWorks is also expanding its portfolio of owned and managed branded hotels including Hyatt Summerfield Suites(R), Hyatt Place(R), Aloft(R), Hawthorn Suites(R), and Hilton Garden Inn(R).

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

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