August 30, 2010 // Franchising.com // MURFREESBORO, TN – For Mark Williams, the decision to launch RSU Contractors as the nation's premier home remodeling franchise is more than just a business move, it's a giant step toward refurbishing an entire industry – and there couldn't be a better time.
Williams, who has operated a successful home contracting company in Tennessee for 28 years, has already come a long way in changing negative perceptions about home remodelers in the region. Now, after years of careful planning and developing a foolproof business model, RSU Contractors is taking the mission to the next level with a unique franchise opportunity that offers both large-scale, multi-million dollar home renovations, as well as ongoing home maintenance services.
"We are casting a bright light in the home remodeling industry," said Williams, President of RSU Contractors. "As we saw the business continue to succeed locally, we realized a tremendous opportunity to grow the company through franchising and continue to improve the image of the contracting industry across the country."
With current economic conditions, an increasing number of homeowners are using equity in their current properties to improve their surroundings rather than investing in new homes. Also, the fragmented nature of the remodeling industry, made up primarily of small independent operators, allows RSU Contractors and potential franchisees to easily establish themselves as category leaders.
Providing customers with a quality job that is done with integrity is something that RSU Contractors emphasizes with its customers. Growing up, Williams lived in a home with his father, who was a preacher, his mother, who owned and operated a travel business, as well as with his three sisters and his grandmother. This environment contributed to Williams' ability to relate well to the female customer base he would later come to serve.
"Early on, I became very aware of the needs of the female heads of household, which carries over into the sensitivities of families regarding renovation projects," Williams said. "RSU Contractors puts a priority on reducing anxieties surrounding dust, dirt, and other inconveniences often associated with home remodeling."
Priding itself on a "hand-tools and handshakes" mentality, RSU Contractors provides homeowners with reliable, no-hassle local contractors who develop positive relationships in their community.
"We don't just build home additions, we build relationships with homeowners," he said. "In bringing on franchisees, we will seek out only those who are deeply involved and invested in their communities. Having truly local franchise owners means that our customers will know they are dealing with people who are not doing a job and leaving town – they are true neighbors."
As part of its strategic franchise expansion plan, RSU Contractors is seeking franchisees throughout Tennessee, including Chattanooga, Clarksville, Franklin, Hendersonville, Knoxville, Memphis, and Nashville, before spreading around the country. According to Williams, new franchisees will benefit from RSU's existing relationships and brand awareness in the state.
"The market has never been more ripe for us to begin growing and franchising. Our business has experienced a great deal of success, even during the worst of the economic downturn, which proves that our model can work through any economic climate," Williams added.
Headquartered in Murfreesboro, TN, RSU Contractors fills a niche in the marketplace for professional and reliable local contractors who can work on a variety of jobs from small handyman projects to large, multi-million dollar home renovation projects. RSU Contractors began franchising in 2010 and plans to open ten new franchise locations a year over the next five years, starting in Tennessee, the Southeast, and the Midwest before gradually expanding nationwide.