WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Every eligible stay at a Four Points by Sheraton hotel will earn one Southwest Rapid Rewards(R) credit through a promotion launched exclusively for members of Starwood Preferred Guest(R) and Southwest Rapid Rewards.
Four Points by Sheraton, with over 150 great hotels in 24 countries, offers the self-sufficient traveler a new kind of style and comfort, combined with "can-do" service - all at an honest value.
The promotion, which runs through September 30, is part of a new partnership between Southwest Airlines and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), which will link Rapid Rewards with the award-winning Starwood Preferred Guest program for the first time.
Here's how the Four Points promotion works: Through September 30, 2010, guests earn one Rapid Rewards credit with every eligible stay at any of more than 150 Four Points hotels worldwide.
To be eligible for the promotion, guests must register at www.Fourpoints.com/Southwest and also have membership in both Starwood Preferred Guest and Rapid Rewards. Travelers can enroll in SPG for free at http://www.spg.com and can sign up for free Rapid Rewards membership at http://www.southwest.com/rapid_rewards/enroll.
In keeping with SPG's standing with travelers as the industry's best redemption program, there are no limits on the number of Rapid Rewards credits a member can earn - and just 16 credits can earn a free round-trip flight on Southwest.
"Four Points and Southwest are a perfect fit, since they've both won over travelers with singular value, service, and style," said Brian McGuinness, senior vice president of Starwood's Specialty Select brands.
After 39 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers--offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, now serving 69 cities in 35 states. Southwest also is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest One Report. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 employees systemwide.
Four Points by Sheraton, with over 150 great hotels in 24 countries, offers the self-sufficient traveler timeless, modern style and comfort combined with a "can-do" service - all at an honest value. Four Points by Sheraton hotels are everywhere the traveler needs to be - located in easy-to-reach areas - close to major airports, suburban centers, urban hot spots and resort and vacation destinations.
Four Points by Sheraton Hotels, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards.
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.