North Carolina Hardee's Franchise and Tar Heels Celebrate Football Wins on 'Tar Heel Tender Tuesdays'

CHAPEL HILL, NC - (Marketwire) - North Carolina Hardee's® restaurants want to celebrate every victory with University of North Carolina Tar Heels' fans during the 2010 football season by offering something special on Tuesdays. Every Tuesday this season following a Tar Heel football win, Hardee's restaurants across North Carolina will offer a 3-piece Hand-Breaded Chicken Tenders™ combo meal for a significantly reduced price of $3.99.

All 230 Hardee's restaurants statewide will participate in "Tar Heel Tender Tuesdays" and the promotion will run during the entire 2010 Tar Heel football season. The Tar Heels kick off their season Saturday, Sept. 4, against the LSU Tigers in Atlanta.

"Hardee's, like the Tar Heels, is another Carolina-born winner, and we're looking forward to celebrating every win this season with the 'Carolina Nation' on 'Tar Heel Tender Tuesdays,'" said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee's franchisee both in North Carolina and the U.S. Like Hardee's, Boddie-Noell was founded in North Carolina and has a long-time relationship of support with the University.

Hardee's new Hand-Breaded Chicken Tenders are fresh, all-white-meat chicken tenders, hand-dipped in eggs and buttermilk and lightly breaded. Introduced to the Hardee's menu in June, the tenders are already a big hit throughout the country. The 3-piece Hand-Breaded Chicken Tenders combo meal includes Natural-Cut French Fries and a beverage. Chicken tenders were introduced to Hardee's management by Boddie-Noell who first developed the menu item in the company's North Carolina test kitchens.

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. Founded more than 45 years ago, BNE is the largest Hardee's franchise operator in the United States with 337 restaurants across four states.

About Hardee's

Celebrating 50 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of the end of its first quarter fiscal 2011, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants.

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