September 03, 2010 // Franchising.com // DALLAS – Paciugo Gelato & Caffè is inviting customers on a sweet travel journey that offers big rewards and freebies.
Starting Labor Day weekend, Paciugoites can stop by any participating Paciugo Gelato & Caffè nationwide to fill-out an in-store "Pledge" to become a Good Citizen of Paciugo and receive a Paciugo Passaporto stamp booklet that mimics a real-life travel passport. The Paciugo Passaporto contains 12 sweet tasks that customers perform in order to receive a stamp. These include ordering in Italian, giving the cashier a high-five, wearing mismatched socks and even "busting a move" while waiting in line. Once customers collect all 12 stamps, they receive a Free Medio Paciugo Pack, which contains four flavors of gelato and serves up to 10.
"Our Paciugo Passaporto customer loyalty program is as delightful and carefree as experiencing our authentic Italian gelato," said Cristiana Ginatta, co-founder of Paciugo Gelato & Caffè. "The Passaporto is designed to create a tasty travel experience that encourages customers to break out of their shell to explore new Paciugo offerings like Affogato and Frizzante and to also have great fun in our stores. This program rewards the personalities and interaction of our loyal customers with our gelatai, which create memories for all."
The Passaporto program launches as Paciugo Gelato & Caffè celebrates its 10th Anniversary. Cristiana, along with her husband Ugo and son Vincenzo, moved from their hometown of Torino, Italy to Dallas, Texas to pursue their entrepreneurial dream of opening an authentic Italian gelateria in America. Today, there are more than 40 neighborhood gelaterie throughout the nation, with a substantial amount of new shops under development.
Paciugo Gelato & Caffè freshly handcrafts more than 30 flavors each morning in small batches, using wholesome ingredients such as whole pasteurized milk, cane sugar, hand-squeezed fruit juices and seasonal fruit from local farmers, chocolate from Belgium and Italian hazelnuts, pistachios and candied amarene cherries.
In addition to gelato, the brand's menu features all-natural, 100% Arabica coffees and espresso-based drinks, as well as gelato-based specialty drinks and desserts, and premium hot chocolate.
Paciugo Gelato & Caffè was founded in 2000 by Ugo, Cristiana and Vincenzo Ginatta. Inspired to bring their passion for authentic Italian gelato to customers outside of Europe, the family moved to Dallas, Texas, to open a gelateria. Paciugo Gelato & Caffè offers more than 30 flavors of gelato, handcrafted with love every morning at each neighborhood location. Cristiana has developed more than 300 recipes, including flavors ranging from Mediterranean Sea Salt Caramel, Blackberry Cabernet, Tiramisù, and Fondente Extra Dark Chocolate to more exotic combinations like Banana Beet and Black Pepper Olive Oil. The menu also includes all-natural, 100% Arabica coffee and espresso-based drinks, as well as Gelato-based specialty desserts. Paciugo Gelato & Caffè has more than 40 locations across the United States and Mexico.