Sotheby's International Realty Brand Expands Network Presence into Sweden
September 03, 2010 // Franchising.com // PARSIPPANY, N.J. and STOCKHOLM -- Sotheby's International Realty Affiliates LLC today announced that leading Swedish real estate firm Skeppsholmen Fastighetsmäkleri in Stockholm has joined its luxury real estate network.
The firm will do business as Sweden Skeppsholmen Sotheby's International Realty and is owned by Lars Andersson, who signed an exclusive 25-year master franchise agreement to develop the Sotheby's International Realty® brand throughout Sweden. Andersson established Skeppsholmen Fastighetsmäkleri in 1992, a real estate business specializing in the sale of luxury residential and commercial properties.
"The addition of Sweden Skeppsholmen Sotheby's International Realty to our network reinforces the strength of our presence in key markets across Europe," said Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC. "We look forward to future growth in the Nordic region with this talented team of professionals."
According to Andersson, his goal is to develop the Sotheby's International Realty brand throughout Sweden with the immediate opening of Sweden Skeppsholmen Sotheby's International Realty in both Stockholm and Båstad, followed by openings in Malmö and Gothenburg.
"The luxury market throughout Sweden remains stable and demand is still high for quality, well-priced luxury properties," said Andersson. "We offer extensive marketing campaigns, use the latest technology and believe in building strong teams of experienced real estate agents. We are thrilled to become part of the Sotheby's International Realty network, which we anticipate will significantly strengthen our marketing and sales efforts throughout Sweden."
The Sotheby's International Realty network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide. Sweden Skeppsholmen Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.
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