Pizza Hut Launches Big Italy Pizza With Big Giveaway - 1,000 Free Pizzas to Facebook Fans

Pizza Hut Unveils what's 'Under the Roof' with Launch of New Social Media Hub

DALLAS // PRNewswire // -- Pizza lovers who believe bigger is better will say bravissimo! to the launch of Pizza Hut's new Big Italy Pizza – which measures nearly 2 feet long and is bigger than two medium Pizza Hut pizzas. To kick off the launch of the Big Italy Pizza in a big way, Pizza Hut is giving away 1,000 $15 Pizza Hut gift cards to Pizza Hut's loyal Facebook fans (Facebook.com/PizzaHut) with the Big Italy Pizza Big Giveaway.

"The launch of the Big Italy Pizza calls for a big celebration," said Brian Niccol, Chief Marketing Officer at Pizza Hut. "That's why we're giving away 1,000 pizzas to our loyal Facebook family. When it comes to feeding a hungry crowd, it doesn't get better – or bigger – than our new Big Italy Pizza."

The Big Italy Pizza features Italian spices baked into Pizza Hut's signature Hand-Tossed Style crust – a delicious base for any pizza fan's favorite toppings from Pizza Hut. The oval-shaped pizza has 18 slices – enough for the whole family – and is just $12 for up to three toppings. The Big Italy Pizza is a limited time offer.

What's Cooking in the Social Media Kitchen

Pizza Hut fans who are hungry for more information about what's going on Under the Roof at Pizza Hut now have one place to go for all of the latest news, http://social.PizzaHut.com. For the first time ever, Pizza Hut will provide fans, followers and friends with the latest and greatest from Pizza Hut social media in one place. The hub will host all updates, photo sharing and deals for Pizza Hut fans. With the launch of Under the Roof, social-savvy Pizza Hut aficionados will never miss out on an exclusive mayorship deal or a first peek at news.

How to Enter the Big Italy Pizza Big Giveaway

Pizza lovers can enter the Big Italy Pizza Big Giveaway by visiting Facebook.com/PizzaHut, becoming a fan of Pizza Hut and submitting to become an instant winner on the Win Big Italy tab. Fans can enter one time per day and winners will be notified instantly. The giveaway runs Sept. 7-16, 2010. Official rules are available on the Win Big Italy tab at Facebook.com/PizzaHut.

Big Italy Pizza Big Giveaway Prize

1,000 pizza fans will win free Big Italy pizzas (in the form of a $15 Pizza Hut gift cards). 100 gift cards will be given away each day from Sept. 7-16, 2010.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).

SOURCE Pizza Hut

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