Leading U.S. Brokerage Announces Website Feature Enabling Easier Search for Buyers Around the Globe
CUPERTINO, Calif.--(BUSINESS WIRE)--Intero Real Estate Services, a leading U.S. real estate brokerage that has expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that it now has the capability to search any property within MLSListings on InteroRealEstate.com in 13 languages, expanding home search capabilities to buyers more comfortable using their native language.
The new translation feature makes finding property easier for the company's international customers as well as Intero's domestic buyers, which represent a widely diverse demographic. It is also vastly more user-friendly and accurate than "machine translation" tools, which many real estate companies currently use. Visitors to InteroRealEstate.com can be assured that native speakers have translated property information, with special attention to real estate terms.
The language option is very simple to use. Just visit InteroRealEstate.com and choose among the languages listed at the bottom of the property search box. Once chosen, all the search parameters, listing results and property details will then appear in the user's language of choice. Languages available include English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, Chinese Simplified, Vietnamese, Portuguese, Polish and Korean.
"At Intero we have realized that our consumer reach goes beyond the U.S.," said Gino Blefari, President and CEO of Intero. "Recognizing our global audience, it was important for us to make the real estate Internet experience easy and understandable - and to invest in the technologies needed to make that possible."
"Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly diverse markets," Bob Moles, Chairman of Intero added. "Offering a compelling online real estate experience in any language is critically important to their success."
Concludes Blefari, "Innovation is our commitment and in this case that means delivering a better solution for non English-speaking buyers than our competitors. I believe we have made that happen."
Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. The company is private and headquartered in California's Silicon Valley.