Bojangles' Launches E-Club

E-Club Gives Bo-Natics Opportunity to Receive News and Special Offers

September 14, 2010 // Franchising.com // CHARLOTTE, N.C. - Fans of Bojangles' World Famous Chicken 'n Biscuits now have the opportunity to join the company's new E-Club and begin receiving Bojangles' news and special offers via e-mail. This includes a made-from-scratch reward just for joining. Customers can sign up for the E-Club at participating restaurants or by visiting www.bojangles-eclub.com.

"Bojangles' fanatics, commonly referred to as Bo-Natics, are already extremely enthusiastic about our brand as well as our unique and flavorful products, but we wanted to give them yet another thing to get fired up about," said Bojangles' Senior Vice President of Marketing Randy Poindexter. "Our customers are an extension of the Bojangles' family, and the E-Club gives us a chance to do something special for them, starting with the offer of a free Bojangles' biscuit when they sign up."

For E-Club members registering online, it's Bo Time within 24 hours. Registrants will find a coupon in their inbox redeemable for their choice of a delicious Bojangles' made-from-scratch sausage, steak, country ham or Cajun filet biscuit. E-Club members will get yet another coupon for a free Bojangles' biscuit on their birthday and can earn a free BoBerry biscuit when they refer a friend who joins the Bojangles' E-Club.

Currently all 189 company-owned restaurants are participating in the program along with 123 franchise locations, with more expected to be added in the near future. A list of participating locations as well as more information about Bojangles' E-Club can be found at www.bojangles-eclub.com.

About Bojangles'

Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch. A special blend of seasonings gives the food its unique flavor, including Bojangles' core menu selections of seasoned chicken, fresh-made-from-scratch buttermilk biscuits and legendary iced tea steeped the old-fashioned way. Bojangles' also offers biscuit sandwiches that are served all day. Unique sides like Dirty Rice™, Cajun Pintos™ and Seasoned Fries are just a few of the flavorful fixin' choices. First franchised in 1978, Bojangles' boasts close to 500 locations in 11 states, primarily in the Southeast. The Company was named one of the top 10 growth concepts in 2009 by both GE Capital and QSR magazine. Our strong performance in all three day parts is what sets Bojangles' apart from all other restaurants.

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