Sotheby's International Realty Brand Enters Peru

September 14, 2010 // Franchising.com // PARSIPPANY, N.J. and LIMA, PERU -- Sotheby's International Realty Affiliates LLC today announced the signing of an exclusive 25-year master franchise agreement with Nella Ponce Realty Peru SAC to develop the Sotheby's International Realty® brand throughout Peru, with its opening of Peru Sotheby's International Realty in Lima.

Peru Sotheby's International Realty is owned by Nella Ponce Odria, who serves as managing director, and Nella Pinto Ponce, its general manager. Odria founded Nella Ponce Realty, Peru, an established real estate company specializing in residential and commercial sales for Lima and principal cities of the country: Arequipa, Trujillo, Ica and Cuzco. Peru Sotheby's International Realty focuses exclusively on serving luxury clientele.

"Peru is a strategically important market for the Sotheby's International Realty brand, and this new launch represents another key step forward in our growth across South America," said Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC. "Nella Ponce Odria is the co-founder and former president of ASPAI - Peruvian Real Estate Agents Association and uniquely qualified to combine the best global business practices with local knowledge and experience. Nella Pinto already represents the Sotheby's International Realty brand, having been a successful top producer with TTR Sotheby's International Realty in the Washington, D.C., metro area. Peru Sotheby's International Realty is led by this seasoned executive team, which has been operating in Peru for more than two decades and has the talent and expertise we are looking for to build the brand locally."

According to Odria, the Sotheby's International Realty brand's global reach complements her firm's local expertise. "We are well-known for our professionalism, working closely with the largest residential developers in the most expensive and exclusive locations in Peru," she said. "We strive to provide the very best service to our clients. Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen field, and the Sotheby's International Realty brand's reputation as the world's premium luxury property marketer is a perfect fit for this country."

The Sotheby's International Realty network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide. Peru Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.

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