Comfort Keepers® Franchisees Raise Awareness on Senior Malnutrition During Hunger Action Month
Springfield, OH (PRWEB) September 15, 2010 -- Comfort Keepers® franchisees across the nation are educating families to WATCH to detect the signs of malnutrition in the growing population of older Americans. WATCH is a mnemonic that makes it easier to remember the five steps families should remember when observing their loved ones for nutrition problems:
Comfort Keepers, a national in-home caregiving network, is working to raise awareness for the growing epidemic of senior malnutrition and undernutrition through a new STOP Senior Hunger campaign. In addition to educating about WATCH, Comfort Keepers franchisees are conducting STOP Senior Hunger food drives, participating in health fairs and sponsoring educational programs.
"The implications of an inadequate diet are serious for seniors," said Jim Booth, CEO of CK Franchising, Inc., the franchisor of Comfort Keepers. "Family and professional caregivers can help seniors stay nourished by being there to socialize during mealtime, providing transportation and assistance in grocery shopping, and helping with meal preparation."
Booth said Comfort Keepers® - the name he gives to the thousands of in-home caregivers employed by locally owned and operated franchise office locations nationwide - see first-hand how a lack of adequate nutrition can lead to diminished independence in seniors. Proper nutrition, along with physical fitness and maintaining an appropriate weight, can help reduce seniors' risk for falls and diseases, and can improve energy levels, according to the Mayo Clinic.
For more information on senior nutrition, tips for healthy shopping and eating, or for how to find a STOP Senior Hunger event in your community, go to www.stopseniorhunger.com.
Comfort Keepers® is a leading franchise network in the in-home care market for senior and other adults needing care. Since its founding in 1998, the network has grown to more than 600 franchised locations around the world by staying true to the founders' goal of providing in-home care services that allow clients the opportunity to age in place. In August of 2009, the brand was strengthened even further by the purchase of the franchisor, CK Franchising, Inc., by Sodexo, one of the world's leading food and facilities management services companies and the global leader in the health care and seniors markets. For more information, visit www.comfortkeepers.com.