Beef 'O' Brady's Franchise Adds some Bold New Flavors to Its Menu

Beef 'O' Brady's Diversifies Menu with "Make A Bold New Play" Taco Baskets Starting at $5.99; New Menu Addition Available for Limited Time Only

TAMPA, FL - Beef 'O' Brady's, a 250-unit restaurant franchise known for its fresh and flavorful chicken wings and steak burgers, will diversify its menu with a new limited time only item this fall....Taco Baskets.

From June 13, 2010 to October 24, 2010, participating Beef 'O' Brady's locations will introduce "Make A Bold New Play" Taco Baskets starting at $5.99 that give customers a choice of two or three soft tacos served with crispy chips and fresh salsa.

Taco Baskets include the Chicken Taco Basket, with tender Southwestern grilled chicken topped with lettuce, cheddar jack cheese and creamy Poblano sauce; the Steak Taco Basket, with lean, juicy steak shaved thin, topped with grilled onions, cheddar jack cheese and Beef's special smoky mayo; and the Fish Taco Basket, with mild whitefish hand breaded and fried topped with fresh cabbage, cheddar jack cheese and creamy Poblano sauce.

"Adding tacos was a natural fit as our loyal customers look to us to introduce new menu options that appease every palette," said Julie Thomas, VP of Marketing. "We're certain they will enjoy the three new taco choices."

Beef `O' Brady's features large screen TVs, complemented by smaller screens strategically placed for viewing from anywhere in the restaurant. It also features interactive video games for children and a menu offering Buffalo wings, chicken fingers, salads, and a variety of sandwiches, burgers and select desserts.

With its core mission to be a "community partner" by forging close relationships with local schools, sports teams and other organizations, Beef 'O' Brady's has filled a niche by bringing a family-friendly element to the traditional sports pub concept.

Today, Beef 'O' Brady's operates more than 250 locations in 22 states throughout the country, has more than 11 Beef 'O' Brady's now in development, and is poised to reach 350 franchise locations in the next five years. Having been recently ranked the top pub-style restaurant in Entrepreneur Magazine's 2010 Franchise 500, company executives anticipate even more explosive growth in 2010.

About Beef 'O' Brady's

Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef 'O' Brady's has more than 250 open restaurants throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information.

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