Learning Express Franchise Unveils "The Twelve Toys of Christmas" for the 2010 Holiday Season

Gift Guide Helps Shoppers Find Presents for the Kids on Their Lists

DEVENS, MA--(Marketwire - September 15, 2010) - While carolers may be singing about the Twelve Days of Christmas, chances are your children are thinking about toys and not a partridge in a pear tree. That's why Learning Express has put together a list of "The Twelve Toys of Christmas" to give shoppers an early look at this season's hottest toy trends.

Learning Express offers a unique mix of the toys and games that kids want this holiday season, selected for their educational and play value from award-winning manufacturers. "Shopping for a toy in one of our stores is a fun experience in itself," says Learning Express Founder and CEO Sharon DiMinico. "Our toys and games are designed to capture the imagination of the young and the young at heart."

From the youngest child to the hard-to-please pre-teens and tweeners, The Twelve Toys of Christmas list makes it easier to select a toy or game that is both fun and appropriate.

The Twelve Toys of Christmas

The hottest products of 2010 from Learning Express

Tickle Monster Laughter Kit

Be not afraid of monsters wearing magical blue gloves; they come in peace to tickle your funny bone! Cheerful drawings and silly poetry tell the story of a monster's mission to spread joy while readers wear the furry blue mitts that make the tale come alive. Kit includes mitts and book. Ages 12 months+ $34.95

Fold 'N Go Trampoline

Ten monkeys may jump on their bed, but kids would be better off using this fully functional trampoline! Constructed with weatherproof tubular steel, use it indoors or out. Safe and fun trampoline folds for easy storage. Holds one child up to 150 pounds. Ages 3+ $99.99

Limited Edition Uglydoll Nandy Bear™

From the quirky cast of the Uglyverse comes this new, limited edition Learning Express Nandy Bear™. You're a limited edition of one and you deserve a special friend like this special edition of Nandy Bear™! Now that we're all special, let's get down to some fun! While supplies last. Available only at Learning Express. Comes in three sizes -- keychain miniature, classic, and two-foot oversized. Ages 3+

Playmobil Furnished School

Back to school fun for everyone! Fun starts from the very first hour with this fully-functional two-story school. Stocked classrooms, science lab, art studio, and music room make for delightful learning. Functional bell and chalk board. Exceptional quality and play value. Ages 4+

Electronic Intelliglobe™

Oh, what a wonderful world! Use the wireless Intellipen to learn amazing information from this raised-relief globe. Accompanying 48-page book uses the same updateable technology to teach about our amazing Earth. Includes games, geography, history, ecology, and more in four languages! Ages 5+ $129.99

Frog EcoAquarium

A best seller! Fantastic frogs in a carefree aquarium! The "living" gravel in this small tank keeps it clean, leaving you more time to enjoy the amusing antics of the resident aquatic frogs. Ages 5+ $24.99

Squap

Catch the latest craze! Snap the trap open to send your ball ballistic, then catch it with a snap of your hand. Includes two snap launchers and four balls. Ages 6+ $24.99

Spot It Game

There is always one, and only one, matching symbol between any 2 cards in this party game. Spot it and you win! A sharp eye and a little bit of speed is all it takes to become a Spot it! 2 to 8 Players Ages 6+ $12.99

Stick N' Style® Fun with Fashion Kit

Awesome accessories abound! Use your fashion flair to design and decorate beautiful bracelets, headbands, and more. Stick and peel jewels are eye-catching and easy-to-use. Only available at Learning Express! Ages 5+ $24.99

MLB/NFL/NCAA Bean Bag Game

Fun for old and young alike! Bean bags are back and more fun than ever. Grab these games in their handy carry bags and take them to picnics, parks, sporting events, or simply set up in your family room. Includes eight bean bags and one board. Teams will vary by store. Available only at Learning Express! Ages 8+ $29.99 each

Rockboard Scooter

This super self-propelled scooter surpasses all others! Two-scooters-in-one, riders can quickly switch from traditional kick scooter mode to a unique rocking technology that propels you with a gentle movement of the knees. Rear spring suspension makes for a smooth ride anywhere. Folds for travel. Colors may vary by store. Ages 8+ $199.99

Ion Watches and Popochos

Time-changing trends! Simple, dynamic, balanced, freakishly flexible watches that produce negative ions, which help eliminate all the protons that your body is exposed to on a daily basis. Keep your look up to date with interchangeable Popocho watch face accessories! Ages 6+

"Children like to play and they want toys that are fun and 'hot' right now," adds DiMinico. "We've selected the best of today's toy trends for The Twelve Toys of Christmas list, based on each toy's play value as well as its educational features. Well-designed toys are fun to play with and they also develop creativity and important life skills like strategy, cooperation, and collaboration."

Learning Express stores carry a wide range of toys for a variety of age groups with a focus on educational toys that promote learning and the importance of play.

About Learning Express

Learning Express is the nation's leading franchisor of educational toy stores with more than 140 locations across the country, each one locally owned and operated. Learning Express provides an extraordinary shopping experience with knowledgeable sales staff who can offer expert advice on choosing the perfect toy, for every child, for every occasion. The Learning Express product mix is carefully selected from manufacturers around the world and every toy has exceptional play value. A birthday gift registry, free gift-wrapping, free personalization, civic fundraising, and customer VIP programs make each Learning Express store an integral part of its community.

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