DALLAS // PRNewswire // -- A new Pizza Hut brand campaign – "Your Favorites. Your Pizza Hut." – launches this week with national advertising that celebrates the special bond that Pizza Hut has with its customers. The ads feature real employees from Pizza Hut restaurants across the United States sharing their passion for serving "more than just pizza."
"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," said Kurt Kane, Vice-President of Marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment."
To deliver that message, Pizza Hut and its advertising agency, The Martin Agency, turned to actual employees working at Pizza Hut restaurants throughout America. The employees were chosen through video submissions highlighting their personalities and desire to share Pizza Hut's "Your Favorites" story. Eight Pizza Hut employees were chosen from hundreds of entries.
Introducing the new voices of Pizza Hut:
Pizza Hut will release exclusive video of the team members participating in the ad shoot, as well as behind-the-scenes videos and winning entries in the coming weeks.
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
SOURCE Pizza Hut