LOS ANGELES, CA - (Marketwire) - IMG Licensing, a division of IMG Worldwide, Inc., the global sports and media company, announced today it has signed a worldwide licensing agreement for GNC with top notch retail and commercial foodservice equipment provider The Legacy Companies to develop GNC branded retail and food service equipment for worldwide distribution.
Under the terms of the agreement, which runs through 2015, GNC will partner with The Legacy Companies to create GNC branded retail and foodservice products. The products to be licensed under the GNC brand name include juicers, blenders, yogurt makers, dehydrators and food processors. The Legacy Companies will license and distribute the products worldwide. IMG is the official worldwide exclusive licensing company of record for GNC.
These exciting new products will be available both at GNC and other specialty and mass retailers. The GNC brand juicers, blenders, yogurt makers, dehydrators and food processors will retail from $150-$400.
Tom Dowd, Executive Vice President, GNC, adds, "GNC is very excited to partner with a high quality manufacturer that can produce a variety of products that complement the healthy lifestyle of our customers."
Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing, said, "GNC has set the standard as an industry leader in the nutritional supplement business and is truly dedicated to helping its customers improve health and quality of life. Teaming up with The Legacy Companies to expand its brand and create this new and exciting product line will continue to solidify GNC's brand and its commitment to providing exceptional products and services to consumers."
The Legacy Companies anticipate great success for the GNC line of products. Neal Asbury, Chief Executive of The Legacy Companies, commented, "The partnership between GNC and Legacy is ideal. By providing their customers with quality crafted kitchen equipment from Legacy, GNC can continue to offer the most innovative products for healthy living."
Countless hours of design, development and testing, ensure that the new product line created by GNC, the powerhouse expert in nutrition, and Legacy, a legendary food service equipment provider, offers clients the tools to continue "living well."
GNC, headquartered in Pittsburgh, Pa., is a leading global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of June 30, 2010, GNC has more than 7,100 locations, of which more than 5,500 retail locations are in the United States (including 892 franchise and 1,972 Rite Aid franchise store-within-a-store locations), and franchise operations in 50 countries. The Company -- which is dedicated to helping consumers Live Well -- also offers products and product information online.
IMG Licensing is the premier independent licensing company in the world. Since 1962, IMG Licensing has been one of the core business units of IMG, and with nearly 50 years of experience, IMG Licensing offers an unparalleled resource in the licensing of sporting brands. IMG Licensing also offers expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties. In April 2009, IMG Licensing was voted the No. 1 Licensing Agent in the annual Top 20 List in License Magazine.
The Legacy Companies is a leading manufacturer of commercial and retail foodservice equipment. Originally founded in 1998, The Legacy Companies now owns a variety of brands, including several that date back to the 1930s. Each piece of equipment is designed for performance, power, and precision. The Legacy Companies represent a longstanding commitment to quality.