September 27, 2010 // Franchising.com // SAN DIEGO -- Fresh Healthy Vending, the nation's leading healthy vending machine provider announced the official launch today of a new corporate website. The new website has been designed to fully support the company's dual focus of educating potential franchisees about the brand and model while reaching out to prospective locations for the company's innovative healthy vending machines. The website can be viewed at www.freshvending.com.
Jolly Backer, CEO of Fresh Healthy Vending commented on the new online gateway for the brand.
"The Fresh Healthy Vending site is now a fully interactive portal that uses web 2.0 concepts to streamline communication of our rapidly growing brand. Schools and concerned parents can communicate with us in real-time via our Twitter, Facebook and YouTube social media channels demonstrating the effectiveness of our brand. Now more than ever a corporate website functions as the face of a company. I believe that with our new web approach, we are now presenting an accurate rendition of a company that is forward-thinking in every way," he said.
The website launch coincides with string of recent successes for the growing company. Last week the company announced that it was following a program of aggressive expansion since launching its business model in early summer adding 12 new franchises during the month of August. In addition the company is positioned to benefit from changes in school vending regulations under the impending Healthy Hunger Free Kids Act of 2010 that will ban traditional "junk foods" from school vending machines. The company has reported that it has been flooded with requests for their Fresh Vending Machines in part due to the impending legislation.
Fresh Healthy Vending is the nation's largest Healthy Vending operator and Franchise. Its model includes state of the art equipment, location procurement services, product distribution and development and comprehensive marketing support. Under the leadership of vending industry veteran CEO Jolly S. Backer, Fresh Healthy Vending is extremely well positioned for growth and continued success in the automatic retail and franchise markets.