Old Chicago Celebrates October National Pizza Month with Two New Specialty Pizzas
Old Chicago's Pizza Month Celebration Also to Include Trips for Guests to World-Famous Pizza Destinations, Italy and Chicago
LOUISVILLE, Colo.--(BUSINESS WIRE)--Old Chicago - a division of Rock Bottom Restaurants, Inc. and the pizza and beer authority known for its "World Beer Tour" and 110 unique, cold beers - is celebrating October National Pizza Month and its nearly 35 years of making pizzas from scratch with two new, limited-time-only pizzas, the Ultimate Deep Dish Pizza and the Artisan Pizza. Part of the 2010 Pizza FEASTival taking place now at participating* Old Chicago restaurants, these specialty pizzas will be available through Sunday, Oct. 31. In honor of National Pizza Month, Old Chicago also plans to give away two trips to the ultimate pizza destinations, Italy and Chicago, to help guests celebrate pizza in authentic style.
The Ultimate Deep Dish Pizza and Artisan Pizza are two new Old Chicago recipes featuring homemade dough that is hand-shaped in each restaurant, resulting in truly authentic, great-tasting pizza. These limited-time-only pizzas created in celebration of National Pizza Month include:
- The Ultimate Deep Dish Pizza: Made from scratch with two full vertical inches of Chicago-style crust layered with mozzarella cheese, premium toppings and chunky Italian tomato sauce, sprinkled with Old Chicago's special cheese blend and fresh basil. Guests can build their own Ultimate Deep Dish Pizza by combining up to three quality toppings of their choice, or choose from Old Chicago's signature, best-selling Ultimate "Chicago Seven,"™ Ultimate Spinach and Artichoke, or Ultimate Sausage and Roasted Fennel. Start prices range between $19.99 and $20.99.
- Artisan Pizza: A tribute to the handcrafted pizzas of Italy, Old Chicago's artisan dough is made-from-scratch, hand-stretched and brushed with olive oil for a light, crispy crust. The pizza is then finished with quality toppings, including a blend of mozzarella, Parmesan and Swiss cheeses, for a delicate balance of flavors. The Artisan Pizzas are individually sized and guests can build their own, selecting three of their favorite toppings from a list of about 40, or choose from Old Chicago's showcase of specially crafted recipes - Artisan Sausage and Roasted Garlic, Artisan Three Cheese and Pepperoni, or Artisan Italian Vegetarian. Prices start at $7.99.
"Old Chicago is passionate about pizza, and we have been sharing that passion and commitment to made-from-scratch pizzas with our guests for more than 30 years," said Mike Thom, Old Chicago's director of culinary research and development. "We're excited to celebrate National Pizza Month with two new variations on the authentic, homemade Old Chicago taste."
In addition to the specialty pizzas, Old Chicago is giving guests the opportunity to celebrate Pizza Month big with a chance to win a grand-prize trip to Italy or a runner-up trip to Chicago. Guests can swipe either their World Beer Tour card or a Pizza FEASTival sweepstakes card each time they visit Old Chicago during National Pizza Month to be entered for the grand-prize drawing. More visits equal more chances to win. The grand-prize winner will receive a 10-day getaway for two to Rome, Florence and Venice, including roundtrip airfare, a high-speed Eurostar train ride to Florence, $500 cash for souvenirs, and of course pizza. The runner-up will win a four-day getaway to Chicago for two, and many** Old Chicago restaurants also plan to give away weekly prizes ranging from pizza parties to free pizza for a year.
About Rock Bottom Restaurants, Inc.
Rock Bottom Restaurants, Inc. currently employs over 6,800 nationwide. It owns and operates 102 restaurants across the United States - 64 "Old Chicago" restaurants and 38 brewery concepts operating under the names "Rock Bottom Restaurant & Brewery," "ChopHouse & Brewery," and "Walnut Brewery." The Company also operates two Sing Sing concepts, an entertainment venue featuring a dueling piano bar in a club setting. It has franchise partnerships under its Old Chicago brand that account for 38 locations; three locations under the Rock Bottom Restaurant & Brewery brand and one ChopHouse location.
In 2000, the Company formed the Rock Bottom Foundation, a 501(c) (3) non-profit entity. The Foundation's primary focus is to make a positive impact on the issue of hunger within its communities, help its teammates in crisis, and inspire a culture of giving and volunteerism.
All of Rock Bottom's restaurants are casual dining establishments featuring excellent service, high-quality, moderately priced food and a distinctive selection of micro-brewed and specialty beers served in a comfortable, hospitable atmosphere.
*Participating Old Chicago restaurants include all U.S. corporate and select franchise-owned locations.
**Many Old Chicago restaurants include all U.S. corporate locations.
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