Sotheby's International Realty Brand Welcomes Northern California Firm

PARSIPPANY, N.J., 09-30-2010 -- Sotheby's International Realty Affiliates LLC today announced that Today Sotheby's International Realty in San Carlos, Calif., is the newest member of its luxury real estate network.

The firm, which previously operated as RE/MAX Today, is owned by Jeanne G. Garde and James L. Meader and serves the San Francisco Peninsula market.

"Having been in operation since 1990, this firm has established valuable equity in its marketplace and shares the Sotheby's International Realty brand's core values," said Philip White, president and chief operating officer, Sotheby's International Realty Affiliates LLC. "Today Sotheby's International Realty allows us to enter a new market and complements the other fine firms that represent the Sotheby's International Realty brand in the surrounding San Francisco area."

The firm's office is located at 1250 San Carlos Avenue, San Carlos, Calif., with 70 sales associates.

"Our affiliation with the Sotheby's International Realty brand offers us a broad global reach that will match our local market expertise," said Garde. "Our market is nestled between two major metropolitan and cultural centers, San Francisco to the north and San Jose to the south. According to MLSListings, our regional multiple listing service, we are among the most productive brokerages in the Peninsula and San Mateo market, and we firmly believe that every client deserves the best representation possible when buying or selling their most significant asset--their home."

The Sotheby's International Realty network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide. Today Sotheby's International Realty listings will be marketed on the global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit

Jennifer Zimmerman
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
1 Campus Drive
Parsippany, NJ 07054
(973) 407-6375



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