No Tricks -- Just Treats at IHOP Franchise This October

Month-Long Festivities Include Trick or Treat All-You-Can-Eat Buttermilk Pancakes and Scary Face Pancakes Which Will Be Offered for Free to Kids 12 and Under on October 29

GLENDALE, CA (MARKETWIRE via COMTEX) -- IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, today announced plans for a month-long celebration this October to welcome fall and observe Halloween in a fun, frightful and flavorful way. Throughout the month, participating IHOP restaurants nationwide will offer Trick or Treat All-You-Can-Eat-Buttermilk Pancakes and "design-your-own" Scary Face Pancakes. On Friday, October 29, Scary Face Pancakes will be offered free of charge for children 12 and under (one per child). ] "There are no tricks, just treats and a lot of flavorful fun at IHOP this October," said Carolyn O'Keefe, IHOP's senior vice president, marketing. "Our guests have come to expect great food, a good value and specials that offer a little something extra, and in October, we have something to satisfy every taste, appetite and budget."

Available from October 4 through October 31 at participating locations, IHOP's Trick or Treat All-You-Can-Eat Buttermilk Pancakes are available a la carte or as part of a combo, which starts at $4.99 and begins with two, fluffy buttermilk pancakes, eggs any style, and golden hash browns. For a little bit more, guests can also add pork sausage links, crisp bacon or ham. Pancakes are then served three at a time until the guest is satisfied.

In observance of Halloween this year, IHOP's famous Funny Face Pancakes are turning Scary as IHOP introduces "design-your-own" Scary Face Pancakes for kids 12 and under. The Scary Face Pancake includes an oversized signature buttermilk pancake with a whipped topping mouth and strawberry nose, served with two mini OREO(R) cookies and candy corn on the side to allow kids to create their own Halloween hotcake. The Scary Face Pancake will be offered throughout October and, like all IHOP Kids menu items, is under 600 calories. Throughout IHOP's new menu, items under 600 calories are designated with a SIMPLE & FIT icon.

On Friday, October 29, IHOP will celebrate Halloween a little early and offer trick or treaters 12 and under a free Scary Face Pancake (one per child) from 7:00 a.m. to 10:00 p.m. at participating locations.

For more information or to find an IHOP restaurant near you, please visit www.ihop.com. Prices may vary by location.

ABOUT IHOP

For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of June 30, 2010, there were 1,476 IHOPs in 50 states and the District of Columbia, Canada, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

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SOURCE: IHOP

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