Sotheby's International Realty Franchise Announces Opening of Hong Kong Sotheby's International Realty

PARSIPPANY, NJ and HONG KONG--(Marketwire) - Sotheby's International Realty Affiliates LLC today announced the opening of Hong Kong Sotheby's International Realty, the newest member of its brand network.

Samson Law serves as managing director of the office, which is located at 3 Pacific Place in Hong Kong, and focuses exclusively on serving luxury residential clientele.

"Hong Kong is a critical component of our growth plans across Asia," said Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC. "I am confident that under Samson Law's leadership, the company will bring quality service to Sotheby's International Realty clients worldwide."

In April 2010, Hong Kong Homes Holdings Limited signed an exclusive 25-year master franchise agreement with Sotheby's International Realty LLC to develop the brand throughout Hong Kong. Law previously established Hong Kong Homes in 1995 as Landscope Real Estate Services Ltd. Hong Kong Homes is a renowned real estate and property consulting business that specializes in the sales and leasing of luxury residential properties, prime offices, retail spaces and investment properties.

"Hong Kong real estate currently reflects the positive market sentiment witnessed across the whole Asian region," said Law. "We believe our firm will further attract global and mainland investors into Hong Kong's luxury property segment. The Sotheby's International Realty brand also will present two-way referral opportunities, with Hong Kong Sotheby's International Realty acting as a hub for mainland investors into overseas real estate investment opportunities as a direct result of our local expertise and unrivalled global network."

The Sotheby's International Realty® network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide. Hong Kong Sotheby's International Realty listings will be marketed on the www.sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

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