October 11, 2010 // Franchising.com // (ORANGE COUNTY)--- Tasti D-Lite, the great-tasting, better-for-you frozen dessert chain with a cult following among health conscious consumers as well as celebrities, is expanding beyond its East Coast roots. The lower calorie frozen treat brand plans to open at least 25 locations in Orange County in the coming years.
Since its inception in New York City in 1987, Tasti D-Lite's popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. With Tasti D-Lite, people can enjoy a dessert that is made with natural ingredients including real dairy, contains no artificial sweeteners and is lower in calories, carbs and sugar than ice cream and leading frozen yogurt brands. Thanks to unsolicited exposure on TV shows such as "30 Rock" and "Sex and the City," demand for the brand has grown worldwide. Tasti D-Lite is now poised for growth throughout the U.S. and around the world with plans to build a global 500-center franchise network.
"We have received numerous requests via email, Facebook and Twitter from fans begging us to open in California," said Jim Amos, Tasti D-Lite's chairman and CEO. "We know our brand will have an instant local fan base as soon as we start opening our first centers. In addition to Orange County, we also plan to open as many as 25 units in San Diego County."
Tasti D-Lite is hosting a free informational business ownership seminar on Wednesday, October 13 at 7 p.m. at Irvine Hyatt Hotel, located at 17900 Jamboree Road in Irvine. Entrepreneurs can learn how to capitalize on Tasti-D-Lite's popularity and growth and be among the first to open in Orange County. Entrepreneurs interested in attending can call 800-506-1475 to reserve a seat.
Tasti D-Lite first launched its franchise program in 2008. Since then, the company has grown to more than 50 locations and has secured commitments to open over 300 locations in the coming years. Internationally, the company has locations in the United Arab Emirates, Mexico and South Korea with more stores in development. Led by a world-class operating team, the company is undertaking a program of product innovation, customer engagement and service excellence.
For more information, visit www.tastidlite.com or contact Nikki Sells at 615-550-3124.