ATLANTA // PRNewswire // -- Marble Slab Creamery is pleased to announce Memorial Day Madness as the winning Sandra Lee's Taste of Summer Tasty Creation. Marble Slab Creamery teamed up with Sandra Lee to develop a program that raised awareness for Share Our Strength® and introduced 16 new ice cream Tasty Creations throughout the summer combining Marble Slab's freshly made ice cream with delicious mixins. Marble Slab Creamery is managed by Global Franchise Group, LLC.
Customers were invited to visit www.marbleslab.com to vote for their favorite Tasty Creation and make their own contribution to Share Our Strength. Marble Slab Creamery donated $25,000 to Share Our Strength.
The winning Tasty Creation, Memorial Day Madness, which received the most online votes, will be featured in Sandra Lee's new cookbook "All American Bake Sale," which is set for release in March 2011.
"Sandra Lee's Taste of Summer was a great experience for Marble Slab Creamery to connect with our customers, while also bringing much needed attention to Share Our Strength and their cause," said Jenn Johnston, senior vice president brand marketing & communications for GFG Management, LLC. "We really enjoyed working with Sandra Lee and Share Our Strength and believe they were vital to the program's success."
"It was great connecting with Marble Slab's customers while bringing much needed attention to Share our Strength," said Sandra Lee, editor-in-chief of Sandra Lee Semi-Homemade magazine. "I look forward to featuring the winning creation, Memorial Day Madness, in my upcoming cookbook 'All American Bake Sale' due out March 2011."
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Mexico, Scotland, Lebanon, Bahrain, Kuwait, Oman, and the United Arab Emirates.
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.
Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is editor-in-chief of Sandra Lee Semi-Homemade magazine, the host of Sandra Lee Celebrates, a series of primetime specials on HGTV and two highly rated television shows on Food Network, the multi-Emmy-nominated Semi-Homemade Cooking and Sandra's Money Saving Meals. Sandra Lee is also a The New York Times bestselling author with twenty books including the much anticipated 2010 fall releases Semi-Homemade The Complete Cookbook and Semi-Homemade Comfort Food.
Sandra was awarded the President's Volunteer Service Award for her involvement with many charitable and philanthropic organizations, as well as the Ellis Island Medal of Honor in 2009 by the U.S. House of Representatives and the Senate for contributions made to society. Sandra is the national spokesperson for Share our Strength's Great American Bake Sale, a groundbreaking program focused on ending childhood hunger in America.
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry™ campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy meals on a budget, and builds public-private partnerships to end hunger, both nationally and at the state level. Visit Strength.org to get involved in the No Kid Hungry campaign.
SOURCE Marble Slab Creamery