Togo's Sandwiches Jump Starts Plans for Growth with Brand Refresh Initiative
SAN JOSE, Calif. --(BUSINESS WIRE)-- Togo's Eateries, Inc., a West Coast Original serving delicious handcrafted sandwiches, with 242 franchised locations across the western United States, announces today plans for a system-wide brand refresh and growth strategy.
"At the heart of Togo's is the desire to serve our guests great quality sandwiches with excellent service, in an updated environment," said Tony Gioia, chairman and CEO of Togo's Eateries. "With a talented corporate management team in place, exceptional franchisees at the helm of each restaurant and new store openings underway, the refresh initiative will add a renewed energy and improved consistency to the Togo's brand. That said, we intend on staying true to the attributes that make our food better than the competition with superior ingredients, abundant quantities of high quality meats and fresh-baked breads."
"Since 1971, Togo's has been a true West Coast Original with a non-corporate brand personality, and straightforward focus on fresh, high-quality food, served in a deli-inspired one-to-one style," said Renae Scott, vice president of branding and marketing. Scott has led the brand rejuvenation efforts working with WD Partners to create the new branding and in-store experience. "We formed a core team of internal folks, franchisee partners and design experts to bring our brand heritage to life."
As part of the rejuvenation effort, Scott worked to redesign the company's logo, menu boards, uniforms and packaging, as well as developed a new store prototype and upcoming remodel package for franchisees. In concert with the brand refresh, the company has set aggressive growth goals for the next two years, seeking to add at least 50 new Togo's locations throughout the West.
"Togo's restaurants generate some of the highest average unit volumes in the sandwich category. With a comparatively low initial investment, franchisees can experience a robust sales to investment ratio," said Todd Peterson, vice president of franchise development for Togo's. "The brand refresh has inspired new franchisees to enter our system and positioned us for future expansion."
New Togo's Sandwiches recently opened in Valencia, Calif.; Sparks, Nev.; and most recently Palm Desert, Calif.
About Togo's Eateries, Inc.
Togo's was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Keeping in the spirit of the original, Togo's products are still made with only the highest quality ingredients, including fresh-baked breads, premium proteins, cheeses and produce. In addition to great sandwiches, Togo's makes hand-tossed salads, wraps, soups and desserts. For more information on Togo's Eateries, Inc., please visit http://www.togos.com, call 1-866-70-TOGOS, like on Facebook or follow on Twitter.
About Togo's Franchisor LLC
Togo's Franchisors LLC helps qualified franchisees create their own "West Coast Original." Togo's locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit http://www.togosfranchise.com.