Smashburger Sizzles Into Clifton's Allwood Plaza Shopping Center On 10/26

The "Better Burger" Restaurant Expands to Its First Passaic County Location

DATELINE - Smashburger, a fast-casual "better burger" restaurant, will open at the Allwood Shopping Plaza located at 700 Route 3 West in Clifton, New Jersey on Tuesday, October 26, 2010. The restaurant's opening will continue Smashburger's mission to become the Garden State's favorite place for burgers. Other New Jersey Smashburger locations include Montclair, Hackensack and Florham Park. New Providence and Morris Plains locations will be coming soon.

New Jersey's Smashburger restaurants feature a regional menu, that includes:

  • The New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.
  • The Taylor Ham®, Egg and Cheeseburger – 100-percent Certified Angus Beef smashed on the grill topped with Taylor Ham, fried egg, American cheese, haystack onions and ketchup on an egg bun.
  • Smashdogs – Made with Newark's famous "Best's" brand hot dogs and available in two regional versions: the Jersey Dog which features sauerkraut, grilled onions and brown mustard, and the Italian Dog made with peppers, potatoes and onions.
  • Bottled Stewarts® Float in a Frosted Mug – Root Beer, Orange n' Cream or Wishniak Black Cherry and Häagen-Dazs® ice cream.

Recently named the "Best Burger in Essex County" by Suburban Essex Magazine, Smashburger is so named for the cooking method used to create the perfect burger. Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen—Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Although known for its savory burgers, Smashburger also offers delicious Smashchicken sandwiches, Smashdogs and Smashsalads – as well as delectable sides such as haystack onions, veggie frites, sweet potato Smashfries and rosemary and garlic-seasoned Smashfries.

"Smashburger is already a sizzling hit with burger-lovers in Hackensack, Montclair and Florham Park," says Scott Gillman, CEO of Mascott Corporation. "We're looking forward to serving up our smashing menu with top-notch service to the Clifton area and continuing to meet New Jersey's demand for great-tasting burgers."

"New Jersey's burger lovers have made our first three locations a huge success," says Smashburger Founder Tom Ryan. "We are excited to bring Smashburger to Clifton."

About Smashburger

Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 30-60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Mascott Corporation

Mascott Corporation, based in Hillside New Jersey, has owned and operated restaurants in New Jersey for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Popeyes Louisiana Kitchen, Cinnabon World Famous Cinnamon Rolls, Seattle's Best Coffee, and Carvel Ice Cream.

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