zpizza Franchise Continues International Expansion with Vietnam Restaurant Opening

zpizza Franchise Continues International Expansion with Vietnam Restaurant Opening

Irvine, CA --(PR.com)-- zpizza, the fast casual gourmet pizza chain, is preparing to open its first Vietnam restaurant.

Master franchisee BIM Group will be opening their first zpizza in Ha Noi in November 2010. The restaurant will be located in the Tay Ho urban district of Ha Noi, at 51 Xuan Dieu. BIM Group will be developing more than twenty zpizza restaurants throughout Vietnam.

Founded in 1994, BIM Group is one of the leading private investment companies in Vietnam. The company was established as a developer behind Halong Bay's first international standard luxury hotel, the Halong Plaza. BIM Group has operated a number of successful businesses in Vietnam, ranging from real estate development, aquaculture and agriculture production, processing, distribution and export, as well as aviation. Within the hospitality industry, BIM Group has extensive experience in hotel and serviced residence operations and management.

The franchise group is also evaluating other real estate opportunities in Ha Noi, Ho Chi Minh City and other major cities throughout Vietnam.

The new restaurant opening further cements zpizza's status as a global player. zpizza currently has three open locations in Mexico. There are four zpizza restaurants open in Riyadh, Saudia Arabia with additional development throughout the Middle East planned. zpizza has over 90 locations open worldwide, and an additional 450 new restaurants in development.

Featured on Good Morning America as a healthy dining option, zpizza is revolutionizing the way consumers think about pizza. zpizza takes a unique approach to the crowded pizza segment by appealing to traditional pizza lovers, health conscious consumers and gourmet palates alike. zpizza's menu offers a variety of tasty and adventurous pizzas as well as sandwiches, salads, calzones and the opportunity to create your own pizza with a selection of premium ingredients —including 100% certified organic wheat and sauce, part-skim, rBGH-free mozzarella, gluten-free crust, additive-free meats, vegan cheese, fresh veggies and other toppings.

"The positive response zpizza has received from international markets is very exciting. I am thrilled that we've chosen Vietnam as our next development focus," says zpizza CEO, Chris Bright. "Vietnam is a booming market that has been very receptive to pizza. I think Vietnam is ready for the next generation of better pizza – pizza that is better tasting, better for you, and made with better, premium ingredients."

About zpizza:

Zpizza opened their first location in 1986 in Laguna Beach, California. Units range from 1,100 – 1,500 sq. ft. and seat 30 patrons. Parents magazine named zpizza as one of the "Top 10 Best Fast-Casual Family Restaurants" for 2009. Fast Casual Magazine ranked zpizza in their "Top 100 Movers & Shakers" list for 2010 – the chain's fourth consecutive appearance. Pizza Marketing Quarterly named zpizza the 2008 PIE Award winner, dubbing zpizza the Pizza Chain of the Year. zpizza also won a 2010 Libby Award for Most Vegan-Friendly Restaurant Chain from peta2, and the The Humane Society of the United States says zpizza's "New vegan pizza is the tops." zpizza also made Entrepreneur Magazine's exclusive 2010 Franchise 500 list for the fourth time, and ranked on Dun & Bradstreet's AllBusiness AllStars 2010 Franchise List. zpizza has accrued customer choice awards in prominent publications such as the Los Angeles Times and Phoenix New Times, was named AOL City Guide's "Best Pizza" in Orange County, CA, and was ranked Washingtonian Magazine's "Best Pizza Restaurant" for four years running. PMQ placed zpizza at #33 for Top 50 U.S. Pizzerias for the 2009 Pizza Power Report.

zpizza has over 90 locations open worldwide and another 450 in ongoing development.



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