Better Homes and Gardens Real Estate Adds South Carolina Firm to Its Franchise Network
65-year-old Charleston-Region Brokerage to Utilize National Brand to Propel Growth
October 19, 2010 // Franchising.com // PARSIPPANY, N.J. - Better Homes and Gardens Real Estate LLC today announced the addition of Charleston, South Carolina-based real estate firm The Beach Company to its franchise network. Founded in 1945, The Beach Company's residential division will now operate as Better Homes and Gardens Real Estate The Beach Company under the direction of its broker in charge and director of residential brokerage, Ben Schuyler. Beach Residential, a division of The Beach Company established in 1991, handles distinctive properties in a wide range of styles in locations from Downtown Charleston to the Barrier Islands and beyond.
"We are excited about the addition of such a dynamic firm to our network as we experience continued growth," said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate LLC. "We welcome The Beach Company - and South Carolina's famed Charleston real estate market - as we add a new state to our network."
"The opportunity to gain national exposure by partnering with Better Homes and Gardens® Real Estate while maintaining our longstanding reputation and 65-year brand tradition was a key factor in our decision to affiliate with Sherry and her team," said John Darby, president and CEO of The Beach Company. "Our new association with the established and recognized Better Homes and Gardens Real Estate brand will enable us to be even more competitive as we continue our growth."
One of the exclusive tools that Better Homes and Gardens Real Estate offers to its network is PinPoint, a product that Schuyler feels will keep his agents a step above the competition. PinPoint provides agents with access to the U.S. database of Meredith Corporation – the publisher of Better Homes and Gardens magazine – comprising more than 85 million consumers who interact with the Better Homes and Gardens brand through the magazine, website, and other sister brands.
"Providing our agents the ability to create automated marketing materials and tap into a database of potential leads is a clear advantage in today's market," explained Schuyler. "We are confident that our affiliation with Better Homes and Gardens Real Estate will propel our firm to the next level in service and help us to exceed our clients' expectations."
For over 65 years, The Beach Company has been providing the widest range of real estate services: Development, Property Management and Residential and Commercial Brokerage. Founded in Charleston in 1945, the company has honored a tradition of responsibility and excellence in providing top quality real estate products and services for communities, business, industries, and most importantly families across the Charleston Low country and Southeast Region. For more information on the Better Homes and Gardens Real Estate The Beach Company, please visit www.BHGResidential.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and 180 offices serving homebuyers and sellers in 20 states: California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global leader in real estate and relocation services.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.