First Watch Franchise To Open New Location In Tampa

October 22, 2010 // Franchising.com // (Tampa, FL) First Watch, the Breakfast, Brunch and Lunch chain based in Bradenton, Fla., will expand its presence in Tampa when a new company-owned location opens this November. The restaurant will open at 3712 Henderson Blvd. at the corner of Henderson Blvd. and S. Dale Mabry Highway in the shopping center anchored by the Fresh Market.

The restaurant will be the seventh First Watch restaurant in Tampa and the 29th location in Florida. First Watch has been called "Best Brunch" by Florida Monthly Magazine and "Best Breakfast in Tampa Bay" by World of Westchase.

"We opened our first restaurant in Tampa in 1996," said Chris Tomasso, chief marketing officer for First Watch. "We've been actively seeking more locations in the area since then so we are very excited about this new restaurant in south Tampa on Henderson. Tampa is one of the most successful markets for First Watch and we're confident that we will continue growing in the area."

First Watch features traditional favorites like pancakes, omelets, salads and sandwiches as well as signature items such as the Chickichanga and Fresh Fruit Crepes. All of their menu items are freshly prepared to order. First Watch delivers an excellent dining experience known for fast, friendly service. Each restaurant offers guests complimentary newspapers and free Wi-Fi Internet access.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant chain in the United States. Of its 82 restaurants in 11 states, three are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. Approximately 10 locations are expected to open in 2010 and by the end of 2012, First Watch expects to grow to 110 restaurants, with about a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.

About First Watch Restaurants, Inc.

First Watch Restaurants, Inc. is one of the largest, privately owned, daytime-only restaurant companies in the United States. Headquartered in Bradenton, Fla., First Watch has set the standard for quality daytime dining since its inception in 1983. It is the frequent recipient of "Best Of" accolades in cities where it operates. Currently operating 78 restaurants in 11 states, expansion plans call continued growth in 2008 and beyond. Each new restaurant creates between 25 and 30 jobs, and First Watch currently employs approximately 2,000 people. Projected annual total system sales for 2007 are $77 million. For locations and more information, please visit www.firstwatch.com.

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