Media Advisory and Interview Op: Halloween Scare Causes Rush Preparations at Pizza Pizza

TORONTO, ONTARIO - (Marketwire) - Halloween is the single biggest sales day for Pizza Pizza. In 2009, the Pizza Pizza team processed over 45,000 orders over Halloween alone. Families rushing around to get their little witches and goblins ready for the big evening out often opt for the convenience of pizza.

To prepare for the projected double digit sales spike the Pizza Pizza team carefully interprets previous sales data, makes advanced supply orders, increases call attendant staffing and lifts the 40 minutes or it's free guarantee so drivers do not have scary run-ins with ghouls in the community. Halloween sees more orders placed than New Years or the Superbowl, which come in at number two and three.

WHAT: Pizza Pizza is able to discuss the business side of the Halloween scare, the cause and preparation for the sales spike for anyone working on a Halloween story. Pizza Pizza can also comment on what customers can do to beat the busy signal at the other end of the phone on October 31.

Also available are:

  • In store photo ops
  • Phone interviews
  • In-studio interviews

WHO: Pat Finelli, chief marketing officer, Pizza Pizza

WHEN: Please call to plan, find out more, schedule and arrange.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation. Visit and for more information.


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