Pump It Up Party Franchise Works with Maker of Fin Fin Friends(TM) to Expand Reach of Next Hot Toy

Indoor Inflatable Playground Chain Helps Promote New Interactive Toy for 2010 Holiday Season

October 27, 2010 // Franchising.com // Tempe, AZ – While the nation's largest retailers are stocking their shelves with a new virtual pet, Fin Fin Friends™, Pump It Up is offering families an opportunity to experience the highly anticipated interactive new toy for the upcoming holiday shopping season.

Through November 15, 2010, families can visit more than 160 Pump It Up franchises across the nation for a chance to interact with the Fin Fin Friends pets on display and enter weekly drawings to win a free Fin Fin Friends playset.

"Our arrangement to serve as a partner with WowWee for Fin Fin Friends supports our ongoing efforts to create partnerships with a variety of innovators in the children's entertainment industry," said Lee Knowlton, President & CEO of Pump It Up. "The new toy fits well with our culture of encouraging interactive entertainment for kids and families."

Designed and developed by leading toy company, WowWee™, Fin Fin Friends pets live in a magical, water environment of realistic fish and aquatic creatures that come to life with motion, lights and sound through interaction. By talking to them, feeding them, or sending them down the slide, the fish actually respond by swimming around, burping and making other noises and sounds. The more kids play with Fin Fin Friends, the more interactive the creatures become. There are four playsets (each sold separately for $19.99) for kids to create their own underwater adventure playground, including Tropical Paradise, Caribbean Castle, Seaside Shop, and Hang Ten Skate Park. Each playset comes with Fin Fin Friends, two floating accessories, and one decorative accessory. The toy is targeted to children ranging in ages from 4-7 and is available at major retailers nationwide.

"As the nation's largest franchise to pioneer the concept of indoor inflatable playgrounds, Pump It Up is an ideal partner for Fin Fin Friends and WowWee," said marketing consultant Marc Rosenberg. "This is a unique opportunity for us to reach a captive audience of millions of children and their parents and a chance for two innovative brands to work and grow together."

About Pump It Up

A clear leader in the active children's party industry, Pump It Up is the nation's largest franchise of indoor inflatable playgrounds specializing in private parties for birthdays, and other programs like corporate events, school outings, field trips and other events. Trained staff provides guests with supervision, food and beverage set-up, and clean-up services. Pump It Up is headquartered in Tempe, AZ with more than 160 locations across the country. For more information about Pump It Up, please visit www.pumpitupparty.com.

About WowWee™

WowWee is a leading manufacturer and marketer of innovative toy and entertainment products. With an expertise in the area of developing breakthrough products at incredible price points with unlimited play-value, WowWee continues to surpass expectations with an array of award-winning products that are both imaginative and inventive. Consumers can see items from four distinct product lines -- WowWee Paper Jamz™, WowWee Alive™, WowWee Robotics™, and WowWee Technologies™.

The WowWee group of companies maintains operations in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium). Log on to wowwee.com for more information.

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