Saladworks Wins Telly Award

Seasonal Salad Campaign Honored in Regional TV Commercial Category

CONSHOHOCKEN, Pa. --(BUSINESS WIRE)-- Saladworks, the nation's first and largest fresh-tossed salad franchise concept, is proud to announce that its series of regional television commercials has won a 2010 People's Telly Award. Produced by Emmy award winning Joe Schreiber and his team at Mattmar Productions, the Saladworks Commercial Campaign highlighted the franchise concept's line of seasonal salads, available in stores in 2009. The campaign won a bronze award in the regional TV commercial category.

The Telly Award honors outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries.

"The recognition from the 2010 Telly Award is a wonderful acknowledgement of the collaboration with Saladworks and InterArch, which fostered the creativity and production of the commercial campaign," said Joe Schreiber, President of Mattmar Productions. "Mattmar Productions salutes the support of the franchisees and corporate management that enabled this production to brought in on time, on budget, and most importantly, help drive business growth."

"The Saladworks commercial campaign was wildly successful for us as brand, as well as for our franchisees," said Saladworks Founder/CEO, John Scardapane. "Sales in our Philadelphia market showed over a 10% increase during the run of the commercials. This success was garnered with the help of the teams at Mattmar Productions and InterArch in creating such an influential and fun campaign. We're thrilled to be recognized with a 2010 Telly Award."

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