November 02, 2010 // Franchising.com // PARSIPPANY, N.J., -- Sotheby's International Realty Affiliates LLC today announced that Home and Ranch, REALTORS, in Templeton, Calif., is the newest member of its luxury real estate network.
The firm, owned by David Crabtree, now will do business as Home & Ranch Sotheby's International Realty. The firm will serve the Templeton market and surrounding areas of California's central coast.
"Home and Ranch has served its market for 26 years with exceptional service," said Philip White, president and chief operating officer, Sotheby's International Realty Affiliates LLC. "California's central coast markets are home to a wide range of lifestyles, from beautiful beaches along the coastline to quaint towns, large ranches and an inland with 250 wineries. We are proud to have this experienced and knowledgeable team represent our brand."
The firm's office is located at 412 Main Street, Templeton, Calif., with eight sales associates.
"Our winning team of professionals' goal is to add value to clients by providing the kind of high level of service the Sotheby's International Realty brand is known for, which is based on integrity and listening to the needs of each individual client," said Crabtree. "As part of the Sotheby's International Realty brand, we will continue to strengthen our ability to help our clients successfully accomplish their real estate goals."
The Sotheby's International Realty network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide. Home & Ranch Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.