Flip Flop Shops & Filtrate Go Big With Holiday Season

Free Trucker Hat with Purchase of Filtrate Eyewear Sunglasses

November 02, 2010 // Franchising.com // ATLANTA – This holiday season, Flip Flop Shops and its eyewear partner, Filtrate, are ripping through the holiday season wave with a sweet little giveaway. The gatekeepers of today's laid-back lifestyle are encouraging customers to "Live…Work…Play With Their Toes Exposed®" while keeping their eyes protected from harsh UV rays and looking good!

Beginning Monday, November 22, 2010, customers who purchase a pair of Filtrate Eyewear sunglasses at any participating Flip Flop Shops location throughout North America and Guam will receive one free and fashionable Filtrate Trucker Hat while supplies last.

"We're stoked to partner with Filtrate for our holiday promotion," said Brian Curin, the President (Size 10) of Flip Flop Shops, expressing his enthusiasm for the fifth systemwide promotion of the year. "We couldn't think of a better way to show the holiday spirit to our 'free your toes' shoppers than with a promotion sponsored by Filtrate."

As part of the promotion, each participating Flip Flop Shops location will receive a promotional facelift complete with Filtrate posters and Counter-Talker graphics. Additionally, Flip Flop Shops' staff will receive an upgrade in their attire as they sport the Filtrate Trucker Hats celebrating the month's promotion.

"We have always been a fan of Filtrate eyewear and this partnership is the ultimate collaboration of two brands promoting a casual, laid back lifestyle," said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops. "Flip Flop Shops and Filtrate, together, will enhance the vibe of our shops for our customers' to 'free their toes' and protect their eyes with style."

Filtrate introduced its extensive line of fresh, fashionable sunglasses to North American consumers just a few months ago, with Flip Flop Shops being one of the first U.S. and Canadian retailers to carry the brand. Established in 2003 in Australia with the simple idea to create quality eyewear at an affordable price, Filtrate offers a vast range of sunglasses for men and women and the lifestyles they choose to lead.

"Flip Flop Shops is devoted to a market that no one else has successfully catered to until now," said Andre Sickinger, the CEO (Size 10) of Filtrate North America. "Eyewear is the perfect compliment to the 'Free Your Toes' lifestyle! What a great way to welcome the holiday season."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian and O'NEILL, among others. Their mission: to provide the opportunity for anyone, in any climate, to

"Live…Work …Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet.

Today, Flip Flop Shops has locations operating throughout North America, including Canada, Hawaii and Guam and more than 50 shops in development

For more information about the promotion or to find your nearest Flip Flop Shops, visit www.flipflopshops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian, and O'NEILL. The recipient of the International Council of Shopping Centers' prestigious "Hot Retailer Award," Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of America's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With more than 30 shops currently operating and 50 plus in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About Filtrate

Filtrate was established in 2003 with a simple idea - create quality eyewear at an affordable price. True to its roots, the brand continues to define style and comfort with fresh on-trend designs. For the lifestyle you choose, Filtrate is there to offer better options for your dollar. For more information about our products or where to find us, go to www.filtrateeyewear.com

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