DALLAS // PRNewswire // -- In preparation for National Young Readers Week, Pizza Hut and BOOK IT! have announced the ten Pizza Hut restaurants chosen as winners of the first ever Big Book Giveaway. Each winner will be awarded 1,000 books to distribute within their communities during National Young Readers Week, which will be held Nov. 8-12, 2010.
For the Big Book Giveaway contest, the more than 6,200 Pizza Hut restaurants nationwide were invited to submit ideas on how they would distribute 1,000 books to children in their communities. Each entry completed a form describing how the donation of books would impact the community and support literacy tied to the BOOK IT! Program. Many of the winners are hosting parties for local children and families to award the books.
"The enthusiasm and creativity demonstrated by our restaurant system during the Big Book Giveaway entry process was amazing," said Leslie Brunt, program director of BOOK IT! "National Young Readers Week is all about bringing out the fun in reading. With these clever ideas for distributing books to children, we'll be able to bring joy to deserving communities across the country."
Founded in 1989 by Pizza Hut and the Center for the Book in the Library of Congress, National Young Readers Week is an annual event that encourages young readers to get excited about reading. Events are hosted in schools across the country, where local officials, sports figures, public safety officers, parents and other "celebrities" from the community share their favorite stories with students to help reinforce the importance of reading and to encourage reading for enjoyment.
BOOK IT! Big Book Giveaway Winning Locations and Concepts:
In 1985, Pizza Hut established the BOOK IT! National Reading Incentive Program to motivate children to read more and help them develop a lifelong love of reading. BOOK IT! is a six-month program for students in kindergarten through sixth grade. For more information, visit www.bookitprogram.com.
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com.
SOURCE Pizza Hut